Sam Finney (@srafinney)

nowness @nowness cero magazine @ceromagazine “three dancers from pina bausch’s tanztheater wuppertal reflect on the influential company’s legacy and pioneering movement approach” creative direction: graphic services @graphicservicesnyc art direction: lara angelil & josephine conen @laraangelil & @josephineconen director & editor: joel kerr dop: sam finney @srafinney music: ľubomír gašpar @gaspar_music_ composer: juraj valenčík eic: jonathan shia @jonathanshia fashion director: melissa levy @levymelissa photography: lara angelil @laraangelil agency: laird and good company @lairdandgoodcompany 1st photography assistant: tom frimley @tom_frimley 2nd photography assistant: joe smith digi: nicholas beutler @nicholasbeutler stylist: marzia fossati @missmarzia stylist assistant: sara padalino @pdlsra scenography: josephine conen @josephineconen make-up: machiko yano @machiko_yano hair: mayuko nakae @mayukonakae___using oribe @oribe talents/dancers: dance company: tanztheater wuppertal @tanztheaterwuppertal dancer: tsai-wei tien @tsaiweitien dancer: christopher tandy @tandychristopher dancer: lucieny kaabral @lucieny_kaabral pr: ursula popp project manager: leonie werner production company: the production factory @theproductionfactory executive producer: james gear production coordinator: georgia staples @georgiastaples_ production coordinator: kip grant @kipgrant

birdwatching w @norseprojects @paulhempstead @vitelleschi @fraserallanwalker @timotheous

What has happened to bread? New client work for @gailsbakery about soil, seeds and sustenance. Every loaf tells a story; modern wheat production has achieved vast abundance, but the grains we eat have lost something vital. They’re less nutritious, less flavourful and the way they’re farmed is terrible for soil and wildlife. This film is the story of The Wheat Project, @gailsbakery’s mission to reimagine the grain chain, from soil to slice. “Farmers know best what the soil needs” according to GAIL’s Master Baker Anomorel Ogen “they should grow what the soil wants”. What’s good for the soil? Growing grain varieties that don’t require any chemical inputs in a soil-positive farming system. Broadly described as ‘heritage grains’, they are tall-strawed (so they outcompete the weeds), inherently varied, therefore resilient. A bit like wine, each year is different. It’s then up to the miller and baker to adapt to the changes year-on-year, to translate what the farmer has grown into loaves that are full of flavour, nutritious and good for the soil. Watch the full film via link in bio. Helping GAIL’s tell this story was a joy because a) I love nature, soil ecology and food, b) the rare insight and time shared by our contributors @shiptonmill, Luke at TurkDean and Master Baker Ano, and c) their approach to food provenance and ecology appears to be genuine, and that’s rare for large companies with complicated supply chains. Really happy with this one. Directed, edited and sound design by me. Shot on 16mm, by my lovely mate Sam @srafinney. The beautiful grade by @_nlsn at @selectedworks.tv Process and scans by @kodak_shootfilm @digital_orchard. And big thanks to @charlie__monaghan at GAIL’s. Very keen to do more work in this vein. Creative directors and brands, if you want to connect with your audience through character-led science and nature storytelling, get in touch. @directors_uk @directorslibrary @directorsnotes @nowness #DirectorsLibrary #creativedirector #heritagegrains #heritagewheat #brandeddoc #ecology #bread #craftbaking

A film by the brilliant Elena Heatherwick and Angus Dunshire. Children across the land travel deep into their imaginations - creating characters and stories for the Ffern Fairytale. The children’s costumes, based on their own drawings, were designed and made by Clarisse d’Arcimoles and Frank Gallagher. The Ffern Fairytale workshops were created and facilitated by Josh Bilton. Thanks to all esp Emily & co at Ffern x @ffern @elenaheatherwick @pal__studios @luciehorton @alicemartineaufilm @mckinlochstudio  @frankgallacher @joshua.bilton @franci.d.b @not.ernesttu @laura.aglr  @george__beattie borishallvig @timotheous @theunitbag

[Nowness x Toast] A Lightness of Being •origami •kite making •life Director_ @joelkerrfilms DOP_ @srafinney Edit_ @mattdilworth Production_ @imagepartnership @roulster.rose & @rosie__box Post Production_ @avenues.studio Post Producer_ @reidad Colour_ @johnlaytoncolour Art Direction / kites_ @finlayabbottellwood Styling_ @kittyriley_ Music_ @robhowatcirca1995 Sound_Danny Hilton Voice Over_ @makiko8629 Featuring_ @takeshi.matsumoto #nowness #toast #origami #avenuesstudio #edithouse #edithouselondon #postproductionstudio #videoeditors #postproduction #postproductioncompany

Sam Finney directs ‘A Dance on Wild Ice’ for Ffern (Winter 25). Starring Carlotta Edwards and Elladj Baldé. on #DirectorsLibrary ↗ 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 “𝘸𝘢𝘵𝘤𝘩” 𝘵𝘰 𝘳𝘦𝘤𝘦𝘪𝘷𝘦 𝘢 𝘷𝘪𝘦𝘸𝘪𝘯𝘨 𝘭𝘪𝘯𝘬 💬 @srafinney

@thenewordermagazine @olradford @otterjezamin @tass_sarr @george_raymond_stead @mattkitchin @_nlsn_ @vortex.press

Winter 25 • A short film Snick, sweep, smooth-sharp, flow. The ice is an extension of the sky, stretching away from thin blades to a distant shore. As we prepare your bottles of Winter 25, we invite you to a world of wild ice and frozen forests. Here, two skaters dance on the season’s first ice - deep in the Canadian Rockies. Starring Carlotta Edwards ( @carlottaedwards) and Elladj Baldé ( @elladjbalde), with choreography created for Ffern by Michelle Dawley ( @michelleldawley). Carlotta and Elladj danced on Whitegoat Lakes, to the north of Banff National Park. The film was shot on 16mm 📽️ Directed by Sam Finney ( @srafinney), with production by Ffern + Pal Studios ( @pal__studios). Creative direction by Emily Cameron. We are incredibly grateful to Paul Zizka ( @paulzizkaphoto) for his ice knowledge and advice, and to @bowvalleyfilms. The music is ‘Together’ by Judd Greenstein ( @juddgreenstein), yMusic, with kind permission of New Amsterdam Records ( @newamrecords). Thanks to @herdwear, @strawlondon, @lesvacancesdirina and @t_o_o_g_o_o_d for the beautiful costumes. ❄️⛸️🌙

A special experience, made simply and thoughtfully with wonderful people. Sound on, if you please. ‘One on One’ A film by @LisaRovner Starring @amymadeleiine Cinematography by @srafinney Costume @kate_ruth Make-up @bysooni Editing by @ThomasGoldser Color by @johnlaytoncolour Thanks to Kate McCreery, Eli-Rose Sanford and Dan Alexander Ross @ImagePartnership, @AvenuesStudios

@felirasztar @amazonluxurystores 🎥

@missionstatementmag @jurrga 🕰️

new visuals for @berghausofficial - sustainable footwear direction, vfx, edits by me produced by @matthew_craig & @ellruby DOP  @srafinney production design  @jamesmid production company @irresistiblestudios EPs @harrietkate7 & Matt Nelson head of talent @rory.lever