Carl Gerges (@carlgerges)

At first glance, the intentional and tightly curated pink interiors of Lebanese model and philanthropist Nour Arida's ( @nouraridaofficial) new office in Beirut, Lebanon, look like something generated from ChatGPT prompts, but look closer and you will realise that not only does this place exist IRL, its futuristic minimalism conceals nods to Lebanon and the wider Middle East. “Those who know me know that I’m not a person who's into colours,” says Arida, whose off-duty wardrobe is mostly black and white with rare pops bright hues, “but when I was designing our Paris home, I realised that all the references I'd saved on Pinterest had a touch of pink.” Fast forward two years and Arida is in the midst of launching a new brand; when it came to developing its visual identity, pink came to the fore once again. And just like that, Carl Gerges ( @carlgerges, @carlgergesarchitects) – the #AD100 designer who also mastermind the renovation of her French bolthole – was once again roped in to bring her vision to life. Find out more at the link in bio. Photography courtesy of: @carlgergesarchitects | Words: @pratyushsarup للوهلة الأولى، قد تبدو الديكورات الداخلية الوردية المدروسة بعناية لمكتب عارضة الأزياء اللبنانية والناشطة الخيرية نور عريضة في بيروت، لبنان، وكأنها من ابتكار الذكاء الاصطناعي، ولكن إذا دققت النظر، ستدرك أن هذا المكان ليس مجرد مكان حقيقي، بل إن بساطته المستقبلية تُضفي لمسات من لبنان والشرق الأوسط. تقول عريضة، التي تغلب على خزانة ملابسها خارج أوقات العمل الأسود والأبيض مع لمسات زاهية نادرة: "من يعرفني يعلم أنني لست من محبي الألوان الزاهية، ولكن عندما كنت أصمم منزلنا في باريس، أدركت أن جميع الصور التي حفظتها على بينترست تحمل لمسة من اللون الوردي". بعد عامين، بدأت عريضة العمل على إطلاق علامة تجارية جديدة؛ وعندما حان وقت تطوير هويتها البصرية، برز اللون الوردي من جديد. وهكذا، انضم كارل جرجس، الحائز على جائزة AD100 والمصمم الذي أشرف أيضًا على تجديد شقتها الفرنسية، مرة أخرى لتجسيد رؤيتها. اكتشف المزيد عبر الرابط في البايو.

Designing this space was about telling a story; one that began in Nour and George’s Paris appartement and continues in our home country. We drew inspiration from the iconic pink Lebanese sunsets, translating their warmth into a monochrome palette that feels dreamlike. At the center, a circular gathering space, inviting collaboration, creativity, and open dialogue. It’s our signature element reimagined here to reflect the energy of their upcoming new brand: intimate, bold, and deeply connected to its roots. #carlgergesarchitects #carlgerges #nourarida

A Night at the Opera with Zegna 📸 @patricksawaya

Honored to see our residential project in Beirut featured in Architectural Digest. Thank you for the beautiful spotlight. @admiddleeast #carlgergesarchitects #carlgerges

Moments from our talk at Art Dubai ❤️ Thank you for sharing this intimate moment with us @artdubai @a.r.m.holding @hunaliving @nourhassan Special thanks to @marianawehbepr

Welcome to “Clubroom” a Shiny Ode to the Lebanese People’s Love for Life. Thank you @admiddleeast for the article 🤍 Behind a nondescript black door in an unassuming Art-Deco building in Beirut, AD100 @carlgergesarchitects envisioned chic new hideout that glosses over the gloom. #carlgergesarchitects #carlgerges #clubroombeirut #architecturaldigest

In the Eternal City, we said “I do” Rome, 23.11.2024. ✨ 📸: @gianmarcocampagna_foto

Honored to be part of the #AD100 for another consecutive year. Grateful for the recognition @admiddleeast @interiorseditor @pratyushsarup @aidannovaa 🤍 #carlgerges #carlgergesarchitects

Conceived with @matthieu_blazy as an intimate and athmopheric encounter, the soft sand-colored space features a spacial composition by @atouitarek and magical performances by @zeyne @dina.elwedidi @nemahsis and @fatimaalqadiri_ A big thank you to Alexandre-Camille Removille, and to the Bottega Veneta team. Special thanks to @gqmiddleeast for the publication. Catch a glimpse of the live performances on waves.bottegaveneta.com #bottegaveneta #matthieublazy #newbottega #carlgerges #carlgergesarchitects

Designed in close collaboration with @matthieu_blazy , “Waves” was crafted to bring people together through sound and music. It captures the fluidity of desert dunes and the rhythmic pulse of sound waves. A big thank you to Alexandre-Camille Removille, and to the Bottega Veneta team. Special thanks to @admiddleeast for the publication. #bottegaveneta #matthieublazy #newbottega #carlgerges #carlgergesarchitects

Baalbek 2012

Our residential project in Paris is featured on the cover of @admiddleeast ! Thank you @nouraridaofficial and @_georgesb for your blind trust 🤍🍦 Deeply grateful to everyone who contributed to this success through all the challenges. From the caramel sofa to the cotton candy candle, the whipped cream table to the pink kitchen, and the milky-white accents, the interior of the Parisian apartment inspires indulgence. It suggests an opulent lifestyle where guilty pleasures meet understated refinement. #carlgergesarchitects #carlgerges #nourarida #admiddleeast