Seth Gagahina (@sethgagahina)

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We are proud to announce that our Creative Director, @sethgagahina, has been officially accredited by the National Commission for Culture and the Arts (NCCA). This prestigious recognition highlights her dedication to preserving and promoting Filipino culture through her creative leadership. Her passion for our nation’s art, vision, and heritage continues to inspire our team and strengthen our commitment to cultural excellence. We look forward to the enduring legacy her vision will establish in enriching and celebrating our nation’s rich culture and heritage. Maraming Salamat po! 🧡

“We proudly celebrate Segunda Pulo and the remarkable team behind it,” said Consul General Marford M. Angeles. “This film embodies the dignity of our cultural heritage and the grace of Filipino craftsmanship. Its recognition on the global stage affirms the importance of storytelling rooted in identity and elevated through artistry.” — @theglobalfilipinomagazine Our documentary film Segunda Pulo has officially made it to The Work by Cannes Lions 2025 — a global archive honoring the world’s most powerful creative campaigns. 🔗 View the full story, click the link in bio.

charmée par toi

We’re proud to be on the ground at the Cannes Lions International Festival of Creativity, taking part in the global celebration of bold ideas, culture-shifting work, and the future of creative innovation. Our Creative Director, @sethgagahina, is here exploring emerging trends, engaging with brilliant leaders, and championing the creative spirit that fuels everything we do. Stay tuned as we bring the energy of the Croisette home with fresh perspectives and renewed inspiration. #CannesLions2025

We Made it to Cannes Lions 2025! This June, as we celebrate Philippine Independence Month and mark the second anniversary of Segunda Pulo, we’re honored to bring our obra maestra to @cannes_lions, a global stage for bold, culture-shaping ideas. Segunda Pulo is a love letter to Filipino identity, craftsmanship, and the quiet power of heritage and culture. Being here is more than a milestone, it’s a tribute to the artisans, ancestors, and brilliant minds who made this work possible. To everyone who shaped this craft from the artisans and cultural keepers to our creative team, supporters, and community, this moment is yours as much as it is ours. Maraming salamat. The journey continues. 🧵 #CannesLions2025

The universe asked “Are you ready for change?” May uttered “yes” beneath the new moon, the flowers began to bloom.

From the visionary behind the acclaimed ‘Segunda Pulo: Filipino Heritage Through The Artisans Hands’ comes ‘Norte’, a stirring new documentary that weaves together memory, identity, and craft. In this cinematic tribute to tradition, Director @sethgagahina turns the lens toward the intricate world of traditional clothing, each thread a testament to heritage, each fabric a living archive of culture. In an interview with the @manilabulletin, Gagahina explains the film’s mission: “To show the world how beautiful our own traditional clothes are, the delicate process of creating such a beautiful piece, and to preserve the beauty of our traditional clothes.” More than a documentary, Norte is a quiet act of preservation, an evocative portrait of artisans and communities determined to keep their culture alive, one thread at a time. Stay tuned for a deeper look at this powerful exploration of craftsmanship and cultural memory.

Fueled by @thecarrotbrand, big thanks to my teammate, @gritandtonic, & @supersportsevents for a sunday fun day! 🌞

This time, we return to the threads that bind us. The voices. The truths. The journey. Feel the pulse of a nation’s soul. Coming soon.

In between work, we swim and win. Proudly represented @thecarrotbrand 🦦

here & there