Schön! Switzerland (@schonswitzerlandmag)

From couture to cultural heritage. @schonswitzerlandmag @mariotestino With “A Beautiful World”, Mario Testino shifts his lens from glamour to tradition, capturing identity, rituals & the timeless beauty of belonging across 30+ countries. His portraits reveal clothing not as fashion, but as memory, resistance & creativity: a powerful reminder that diversity is what keeps the world truly beautiful. Read the full feature including an exclusive interview in issue 13, the RED issue. Available online and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano. #schonswitzerland #schonswitzerlandmag #schonmagazine #editorial #issue13 #red #MarioTestino #ABeautifulWorld #ArtPhotography #CulturalHeritage #VisualStorytelling #PortraitPhotography #WorldCultures #CulturalDiversity #TraditionAndModernity #PhotoArt #TimelessBeauty

in the blue @schonswitzerlandmag @sharonstone Some icons shine. Others burn. Sharon Stone does both. Actress, activist, survivor, and eternal explorer, she speaks with rare honesty and moves through life with bold grace. In this travel-themed issue, she dives deep—literally—with stunning underwater photos and reflections on strength, reinvention, and the journey ahead. Sharon Stone - soon to be seen as unforgettable villain in Nobody 2 for Universal Pictures. Stay tuned! photographer. @michaelmuller7 creative direction + fashion. @theparislibby editors-in-chief. @frankherbrand1 @knoops talent. @sharonstone hair + make up. @karayoshimotobua Discover the full editorial in issue 12 themed VOYAGE. Available online now. at Swiss kiosks from June 26. Our magazine is trilingual: auf deutsch. en français. in italiano. #schonswitzerland #schonswitzerlandmag #schonmagazine #editorial #fashion #issue12 #voyage #coverstory #sharonstone #nobody2 #UniversalPictures

between departures. @schonswitzerlandmag @kit.price Kit Price is part of a new generation of models tracing their heritage while redefining presence on a global scale. With a childhood in Asia and footprints across the world’s runways, he carries his story not in words, but in movement. Between past and performance: where does identity land? photography. @june.tamocollin art direction. @knoops editors-in-chief. @frankherbrand1 @knoops fashion. @aliyahsemillano talent. @kit.price @ruamanagement hair + make up. @marie_tritsch set design. @stclairbryant production. @soffiwow retouch. @nina.kramberger photography assistant. @annoeline_louis fashion assistants. @misza.lamovsky1 @kannelle.g light assistant + location. @annodinestudio Discover the full editorial in issue 12 themed VOYAGE. Available online now. at Swiss kiosks from June 26. Our magazine is trilingual: auf deutsch. en français. in italiano. #schonswitzerland #schonswitzerlandmag #schonmagazine #editorial #fashion #issue12 #kitprice #voyage

Makar Mikhalkin @schonswitzerlandmag Meet @makarmikhalkin a 20-year-old ballet soloist already making waves on the global stage. From Swan Lake to Romeo & Juliet, from premieres in Moscow to tours in Japan & Australia – he embodies both classical mastery and a hunger for contemporary freedom. In our RED Issue, he shares thoughts on dance, discipline, and the magic behind the curtain. Discover the full editorial in issue 13, the RED issue. Available online now and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano. photography. @_post_ph_ fashion + art direction. @gorkaya_natasha editors-in-chief. @frankherbrand1 @knoops talent. @makarmikhalkin wearing @boss @31gate grooming. @laskinao set designer. @set.and.photo fashion assistant. @roman_l.va retouch. @doit_chu_retoucher gaffer. @3lardo #schonswitzerland #schonswitzerlandmag #schonmagazine #coverstory #editorial #fashion #issue13 #red #bolschoi #makarmikhalkin #ballet

remembering red @schonswitzerlandmag @chanel.beauty @chanelofficial photography + creative direction. @fouadtadros fashion. @rimchoucair editors-in-chief. @frankherbrand1 @knoops model. @nourrizkofficial @thelionsmgmt hair. @alirezasart make up. @sharbelhasbany prop stylist. @nourchoukeirportfolio photography assistant. Jay P @ensostudios.ae location + light. @ensostudios.ae #schonswitzerland #schonswitzerlandmag #schonmagazine #editorial #fashion #issue13 #red #chanel #chanelbeauty

The world of fashion loses a legend today. Italian couturier Giorgio Armani, fashion icon, has passed away at the age of 91, surrounded by his loved ones. He was one of the last great designers still at the helm of a house bearing his own name. Armani was not only a designer, but a visionary who taught the world that true elegance is born from simplicity. He dressed generations with class, never losing authenticity and humanity. With his unique style, he made Italy known and loved across the globe. «Elegance is not catching somebody’s eyes, it’s staying in somebody’s memory.» @giorgioarmani danke. merci. grazie.

Suisse & Friends 2025 @modesuisse On 1 September, the Pfistersaal at Kunsthaus Zürich swapped canvases for catwalks. 22 labels, including 13 fresh newcomers, brought colour, craft and courage to the runway. From @studio.remo (winner of the Miele x Mode Suisse Award for Positive Impact) to @amorphose @mara_danz @ginnylitscher @ninayuunofficial and beyond – Swiss fashion proved once again: diversity is our strongest fabric. Highlights? Adaptive design with @spinal.ch, live tunes by @gael_faure, @jonomccleery & @bit_tuner, floral magic by @evoraflowers, plus a showroom buzzing with art, design & new perspectives. Alexander Palacios 📸 @lookatpalacios Zürich, merci for the energy. #ModeSuisse #SwissFashion #FriendsAndFashion @yannickaellen

A timeless icon of strength and beauty. @schonswitzerlandmag @faridakhelfa @diorbeauty @dior Farida Khelfa embodies a singular force in French fashion and cinema. Muse of Azzedine Alaïa, close to Jean Paul Gaultier and Christian Louboutin, she marked the 1980s with her striking beauty, fearless words and uncompromising presence. Born in Lyon to an Algerian family, she left home as a teenager to embrace Paris, a choice that quickly turned her into one of the most recognisable faces of her generation. Model, actress, filmmaker and now author, Khelfa retraces her extraordinary journey in a new book, written with candour and intensity in the wake of her mother’s passing. Today, she remains a free and powerful voice in the world of creation, a bridge between generations, and an emblem of freedom, resilience and timeless elegance. Farida Khelfa wears the new Rouge Dior On Stage – 550 Red Shock – a shade as fearless and uncompromising as her story. Discover the full editorial in issue 13, the RED issue. Available online now and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano. photography. @alvarogracia fashion. @mickaelcarpin @forwardartists editors-in-chief. @frankherbrand1 @knoops talent. @faridakhelfa wearing @diorbeauty new Rouge Dior On Stage 550 Red Shock hair. @dali_vrtina make up. @sharbelhasbany set design. @papitaa_criolla nails. @couldbefanny creative production. @knoops hair assistant. @liviadelacroix.mua light assistants. @henkemoos + Raphaelle Giaretto production assistant. @soffiwow video. @artem.sadovnikov #schonswitzerland #schonswitzerlandmag #schonmagazine #coverstory #editorial #fashion #issue13 #red #faridakhelfa @paulinebelloin

Have you already seen it? This fall, @louisvuitton takes its Art of Travel into beauty. La Beauté Louis Vuitton debuts with @patmcgrathreal at the helm. Rouge, Baume, Ombres: bold colour, couture detail. And every piece is refillable. Made to last. Since 29 August, the collection is available at Louis Vuitton, Bahnhofstrasse, Zurich. Discover the full story in Issue 13 – RED, available online now and at Swiss kiosks from September 11. Our magazine is trilingual: auf deutsch. en français. in italiano. #schonswitzerland #schonswitzerlandmag #schonmagazine #spotlight #issue13 #red #LouisVuittonBeauty #PatMcGrath #LVBeauté

Schön! Switzerland turns RED with Issue 13. RED is a statement. A color that pulses across cultures, bridges past and future, and embodies movement, intensity, and life itself. Thank you to the photographers and creators who set this issue ablaze. @mariotestino @fouadtadros  @june.tamocollin @tiphainemphotography @alvarogracia @fernandogomezphoto @fortiz_studio  @___elinanova @_post_ph_ @zoeyalden @cassinaridavide Reaching Swiss kiosks September 11. Available to order on our website. https://schon.ch/product/schon-switzerland-print-single-issue-13-red/ #schonswitzerland #schonmagazine #issue13 #red #launch

As our Voyage Issue comes to a close, we are wrapping the journey with this final series: a last stop before the next adventure begins. 🌍✈️ dream book. @schonswitzerlandmag photography. @kimiko.chan520 fashion. 酒尾桃子 hair. 木子Linn make up. 虎娃 set design + illustrations. joelo500 models. @albin_jk_ + Wen 胡焱文  @tiffanymodelschina light. Jinchen Pan photography assistant. Seventeen @十七SHIQI fashion assistant. Xinyi Cai #schonswitzerlandmag #schonmagazine #editorial #fashion #issue12 #voyage

Will AI replace nature or protect it? @schonswitzerlandmag For the architect @carlosbanon, architecture is not about imposing structures, but listening to the environment. In his vision, AI is not a tool of domination but of revelation: capable of designing spaces that feel grown rather than built. He believes the future of design lies in using artificial intelligence to take us back to what is most essential: raw landscapes, tactile textures, and the deep, subconscious layers of human experience. What is your take? Can AI truly design with nature instead of against it? Discover his full interview in Schön! Switzerland Issue 12, VOYAGE — available at Swiss kiosks until September 10: last days! #SchönSwitzerland #CarlosBanon #DigitalRevolution #AIArchitecture #VoyageIssue #FutureOfDesign #WhereCodeMeetsConcrete