SAMUEL GEALS | Fashion Photographer London (@samuelgeals)

I’m a fashion photographer specialising in high-end advertising, editorial, commercial, and e-commerce imagery. My style revolves around glossy magazines with a harder edge of lighting for punchy images inspired by timeless black and white with a touch of Rembrandt in every image. Working with both emerging designers and established brands, I deliver visually striking photography that reinforces brand identity with consistency and precision. With a wealth of industry experience and a strong creative vision, I work closely with a team of professionals skilled in executing large-scale productions. Each team is assembled according to the clients needs. From concept development to the final delivery, every detail is carefully considered—whether it’s for campaigns, lookbooks, social media, or storefront displays. My approach ensures that each project is tailored to the clients needs, with an emphasis on quality, cohesion, and brand storytelling. Having collaborated with global fashion companies, agencies, and designers across London and Europe, my expertise extends beyond photography. My network of creatives—including stylists, make up artists, creative directors, movement directors, set designers—allows me to offer a comprehensive production service, managing every aspect from pre-production to post-production with efficiency and professionalism. Clients working with me can expect a smooth,structured process where their vision is transformed into compelling imagery. Whether launching a new collection or strengthening an existing brand identity, I deliver results that are both impactful and enduring. #fashionphotographer #londonphotographers #freelancephotography #fashionphotographylondon #advertisingphotographer #editorialphotographer #fashionphotographers #fashionphotography #freelancephotographer #fashionphotographystudio

I offer professional model portfolio shoots, both in the studio and on location, tailored to showcase your versatility and elevate your presence in the industry. You can choose to work with me as your photographer or opt for a full creative package, where I collaborate and organise your shoot with a talented team of hair and make up artists, clothing stylists and other creative professionals to craft a polished, high-end look that stands out. Whether you’re agency-represented, a freelance model, or a fresh face in the industry, a well-crafted portfolio is essential in making an impact. The atmosphere is always creative, safe, and experimental, giving you the freedom to explore new poses, expressions and styles with confidence. “I have only worked with Samuel once, however I can say that he is a truly amazing, kind and very talented professional. Not only does he pride himself in his work but also takes the time to get to know each of his clients individually and find out what works best for them, as well as breaking down barriers of discomfort so that the models feel their very best on the day of the shoot.” - Kaya Danso Wether you’re looking to refine your portfolio, update your agency images, or build a striking set of images that attracts brands and creative teams, I shape each session to highlight your strengths, creating powerful imagery that commands attention. #modelportfolioshoot #testshoots #agencymodel #modelportfolio #fashionshoots #modellingshoot #studiophotography_model #fashionphotographerlondon #modelphotographer #modelphotographyphotos #fashionphotographylondon #modelingshoot #fashionportfolio #londonfashionphotographer #modelphotos #modelportfolios #agencymodels #modelportfolioshoots

I am a professional lighting technician, digi op and photography assistant with over eight years of experience working with major studios and photographers across the UK and brands such as Schwarzkopf, Channel 4 Advertising, BMW, Dickies Skate Wear and Attitude Magazine. Based in Brighton and working across London, I specialise in providing technical expertise and on-set support to ensure seamless photoshoots. My role is to assist photographers by managing lighting setups, digital workflow, and camera equipment, allowing them to focus on their creative vision without technical distractions. Whether you need a dedicated lighting tech, lighting design for your photoshoot, a skilled digi op, or general photoshoot assistance, I’m here to help. Additionally, I offer a selection of high-end photographic and Profoto lighting equipment for rental, providing professional solutions for your production needs. If you’re looking for experienced technical support or reliable equipment rental, feel free to reach out—I’m here to help your shoot run smoothly. #photographyassistant #lightingtech #lightingtechnician #digiop #studiolighting #equipmentrentals #photoshootsupport #assistantphotographer #fashionphotographyassistant #photoassist #photoassistants #lightingdesigner #equipmentrental

A few years back, I created this set of images using long exposure techniques combined with flash in the studio - an experimental and artistic approach that landed as the front cover feature for @moevir.paris featuring @mistythebrand These three images are my personal favorites from the blue looks we shot. Each one brings something entirely different: from a skin-tight bodysuit that emphasises form and movement, to a structured blue and black suit that adds edge and attitude, and finally a bold silhouette created with a wide-brimmed hat, composed to play with shape against a clean white background. A vividly punchy set that still holds strong today. Featured Looks: @nonathelabel @marcmartha_ Production: @d2creativeproductions Photography: @samuelgeals Styling: @david.james.c @cheekaboooo @devour_the_divine Make Up Artist: @margheritafabbro_mua Hair Design: @createdbyklein Studio: @kimberstudio_ #editorialshoot #studioshoots #fashionphotographerlondon #art8ambyeditorial #modelingshoot #editorialfashionphotography #fashionportfolio #fashionphotoshoot #londonfashionphotographer

Amazing session with @kayaxannofficial at @bossmodelmanagement ‘s in-house studio @boss__studios Production: @d2creativeproductions Photography: @samuelgeals Hair & Make Up Artist: @cazer1 @bosscreatives Retouching: @retouch_soniaa #fashionshoots #londonphotographers #studioshoot #agencymodels #modellingshoot #modelphotographyphotos #portfolioshoots #modelphotoshoots #portfolioday #studiophotography_model #modelingshoots

A first look at this new set of model portfolio images from the studio, featuring @laksikavijana from @scoutedbyjrma and @jadoremodelsagency shot in my signature timeless lighting style on a neutral grey backdrop. Laksika brought so much range to this shoot, from statuesque, sculptural poses full of quiet strength, to one striking image captured in motion, breaking the stillness and showing just how dynamic she can be in front of the camera. A result of freedom of expression, trust and collaboration between creatives. Photographer: @samuelgeals Hair & Make Up Artist: @shivikafacepaint Clothing Stylist: @best.dressed.man On-Set Stylist Assistant: @_aggyappleyard Studio: @silverspacestudios @profoto #fashionphotographyoftheday #fashionphotos #fashionphotographers #modeltest #modelphotographer #londonphotoshoot #portfolioshoot #agencymodel #fashionphotographylondon

For @roqsoir debut collection, designed by @yevjack with creative direction by @sonilobodiuk, I captured a series of striking images that mark the brand’s statement in the fashion world. This inaugural drop, a curated selection of blue denim garments, embodies a compelling fusion of contrasts—sharp, powerful silhouettes and unapologetic confidence meets elegance and sensuality. To elevate the usually static e-commerce approach, we introduced movement and lots of it. @neuzatavares made every frame full of motion, bringing the garments to life and thus creating a unique brand identity that feels dynamic, confident, and emotionally charged. The shoot was crafted to reflect ROQSOIR’s core philosophy: a celebration of the nuanced tension between masculine and feminine codes, deeply ingrained within us all. Each image showcases the brand’s bold identity and timeless allure, signalling the arrival of a new voice in contemporary fashion. Creative Direction: @sonilobodiuk @soniproduction.london Photographer: @samuelgeals Production: @d2creativeproductions Hair & Make Up Artist: @inkakirioglo Photo Assist: @sofyo92 Studio: @silverspacestudios @profoto #roqsoir #brandlaunch #ecommercephotography #studioshoots #freelancephotographer #dynamicportraits #fashionphotographerlondon #londonfashionphotographer #commercialphotographer #ecommercephotographer #fashionportfolio #londonphotoshoot #fashionphotographers

@carrotcairns shot @silverspacestudios A timeless set in black and white — a little brighter, a little softer than my usual harsh contrast, but still rooted in simplicity and strength. Grace brought a calm confidence to the studio, and the results speak for themselves. I always shoot both black and white and colour versions of each image — a full range to give you options, whether you lean classic or contemporary. Studio days like this are perfect for models wanting to build or update their portfolio with versatile, polished images. Grace’s shoot is a great example of what we can create together. #fashionshoots #londonphotographers #studioshoot #agencymodels #modellingshoot #modelphotographyphotos #portfolioshoots #modelphotoshoots #studiophotography_model #modelingshoots

A study in contrast, motion, and form—this series explores the power of silhouette in its purest expression. Shot entirely in black and white against a clean white backdrop, the focus falls on the interplay between body and garment. @zhou_likejoe from @lindenstaub bring each look to life wearing @aggi_by_halewski @tamiandtami.london @oreliajewellery @lamaralondonofficial @renecaovilla as the black clothing slices through the frame, it transforms into bold shapes that command space and redefine the human form. The use of negative space becomes just as vital as the fabric itself, allowing light and shadow to sculpt each frame with graphic precision. Published in @l.amourmagazine Production: @d2creativeproductions Photographer: @samuelgeals Make Up Artist: @shivikafacepaint Hair Designer: @francescaqmakeup Clothing Stylist: @beccaahernstyling Stylist Assistants: Habon Maxamud @gloriamadenge Photo Assist: @photosfrombonnie Retoucher: @retouch_soniaa Studio: @silverspacestudios @profoto #editorialfashion #art8amby #fashionphotograph #studiolighting #agencymodel #fashionphotographylondon #fashionphotographyeditorial #editorialshooting

Raw edges, harsh light, and unfiltered attitude — this gritty series captures @loic.williams in bold, defiant poses against a brutal concrete backdrop. Shot in unforgiving midday sun, every shadow and texture becomes part of the story, amplifying the raw energy and stripped-back aesthetic of the images. #malemodeling #fashionphotos #fashionphotographers #fashionshooting #modeltest #malemodelscene #modelphotographer #portfolioshoot #malemodelshoot

@theshanellebanton shot on-location at Battersea Power Station, capturing my enduring fascination with light, shadow and the expressive power of black and white. The natural light on the day was nothing short of sublime—allowing me to sculpt silhouettes and carve out negative space in a quiet choreography of darkness and illumination. With sharp, intentional cuts of light, I was able to mirror the sculptural quality of my studio setups, bringing a sense of control and timeless elegance to an open, urban space. These images strip back distraction, allowing light, shape, and form to speak with clarity and emotion. #theportraitgroup #dynamicportraits #fashionphotographerlondon #fashionphotographythis #modelingshoot #locationshooting #ukports #blackandwhitefashion #bnw_perfection #blackandwhitemood37 #bnwaddicted #monochromeportrait

A selection of moody, monochromatic images from Logan’s recent model portfolio shoot @logan_modelling @selectmodellondon —crafted with my signature timeless lighting style—showcasing him in a series of campaign-worthy poses that emphasise form, tension and movement. The deep, velvety blacks and punchy highlights carve dramatic silhouettes and draw the eye to the negative space, allowing Logan’s expressive energy to shine through. Every shoot I create is carefully customised to elevate the models potential, and with Logan, I designed this shoot to capture the qualities that set him apart. Congratulations on signing to Select, Logan! Always a pleasure to work with emerging talent and help create imagery that I hope will open doors for you. Production: @d2creativeproductions Photography: @samuelgeals Clothing Stylist: @best.dressed.man @best.dressed.stylist Hair & Make Up Artist: @shivikafacepaint Studio: @silverspacestudios @profoto #fashionshoots #londonphotographers #studioshoot #malemodeling #agencymodels #modellingshoot #modelphotographyphotos #malemodelscene #portfolioshoots #modelphotoshoots #malemodelshoot #studiophotography_model #modelingshoots #malemodelling