Rusty Beukes (@rustybeukes)
69 posts - 8.09k followers - 2486 following
Creative Director at @redhavasme
🇿🇦 based in 🇦🇪
@betweenusboys
As a stylist of colour from South Africa, being able to style @yahya in @pyermoss by @kerbito and shot by @quillemons for the cover of the global luxury title like @GQmiddleeast is what dreams are made of. I dreamed of moments like this all my life. S/o to @adambaidawi for always believing. This cover is incredibly special and close to my heart. Photography: @quillemons Styling: @rustybeukes Writer: @christensenmike Set design: @danieljhorowitz Producer: @malaikanaik Executive producer: @emilymstrange Grooming: @kyiajoneshair Makeup artist: @jessicasmalls Editor-in-Chief: @adambaidawi Fashion assistants: @zeidjaouni, @davianlain & @zeinamuhtadi
Here it is, my first issue as acting editor at @gqmiddleeast. I couldn’t have asked for a better introduction to the market with my new position than @mustafathepoet. What is a new beginning for him is a fresh start for me. Thank you to everyone that allowed me to stand on their shoulders to get here, you’re all very special to me. Thank you brother, @mustafathepoet for allowing us to tell your story. @thisisnagy, you’re absolutely magical for capturing his purpose in text. Words: @thisisnagy Photography: @prodantzoulis Styling: @keanoushdarosa Art Director: @lorettadegoede Acting Editor: @rustybeukes Producer: @malaikaNaik Flower Artist: @gosha.flowers Make-up Artist: @deepikadeshtaMakeup Hair-stylist: Morad At @chivalrySalon Photo Assistants: @japskie_1428, Mariia Zhulina Fashion Assistants: @amiraabulaiti, @moe.sdg, @sara.alKarmi Production Assistant: @sandranajjar
Taking up space! Emmy nominated! @yahya forever! ✊🏽 @yahya styled in @off____white for @gqmiddleeast photographed by @quillemons 🐝 🍋 💫 Photography: @quillemons Styling: @rustybeukes Writer: @christensenmike Set design: @danieljhorowitz Producer: @malaikanaik Executive producer: @emilymstrange Grooming: @kyiajoneshair Makeup artist: @jessicasmalls Editor-in-Chief: @adambaidawi Fashion assistants: @zeidjaouni, @davianlain & @zeinamuhtadi
This version of August 🫶🏽✨🥵
Postcards from Italy 🇮🇹 🍉 ⛱️ 🌊
🏛️🏺🇻🇦
The art of personal chaos. 😮💨🥀 …and I left with a name only I could give myself.
It began with striking short films featuring Nawstique, Shef Codes, and Parvané — all under the tagline Between Us Boys @betweenusboys. Then came a beautiful campaign, Bouquets For Boys, in collaboration with UrArtU Flowers — soft, bold, and strictly between us boys. Who’s behind it all? Meet Mohamed Elashy @ashyxvii and Rusty Beukes @rustybeukes — the creative minds rethinking masculinity, beauty, and culture through their studio, Between Us Boys. We sat down to find out what it’s really all about. Check out our interview on sandytimes.ae. Link in stories. #TheSandyTimes #SandyTalents
Bouquets For Boys || A Valentine’s Drop in collaboration with @urartu__flowers Photography @moz.____
Karim For @betweenusboys