MASS Practice (@mass_practice)

Lea by Holly for Albus Lumen Fall 25 Wholesale Creative @mass_practice Photographer @hollygibson_ Model @lealukek_ @priscillasmodels Hair and Makeup @seanetc With the best @_marina_afonina_ @tiffanyshaw1

We’ve been working with SABI Pets this year on the launch of their debut line—pet bowls designed with the same attention to form and function you’d expect from furniture, not petware. Registration for early access to pre-sale is now open. We can’t wait to share more. Launch Strategy and Content @mass_practice Photographer @vladimirmendigorin Client @sabipets Client Creative Director @luluwastaken_ Industrial design @vertdesignstudio

A project by MASS for Albus Lumen Fall 25, photographed by @vladimirmendigorin at our basement on William Street @albuslumen @travisbalcke @_marina_afonina_ @tiffanyshaw1 @fausticosma More to come.

Albus Lumen Runway Fittings—documented by @sophie.brockwell, direction by @mass_practice @albuslumen @_marina_afonina_

@dotshop doesn’t believe in mindless scrolling—and neither do we. Intentional shopping meets intentional storytelling. Now working together on social media strategy and content. @mslisaruffle @alexandranataf

There is so much to share from our work with @albuslumen over Fashion Week and we’re not quite sure where to start — so for now here is a selection of backstage moments captured at our office and the show’s location. Thank you for everyone that made this such a fun experience, because at the end of the day fashion should be fun right?!? @_marina_afonina_ @tiffanyshaw1 @felixjjerome @theeventgroup @sophie.brockwell @vladimirmendigorin @ernestiian @annabelfrieda @georgiabellanto @brandpartnerau @evh.agency

Behind the Scenes concept for @willow_ltd’s Pre Fall 25 Collection — documented by @sophie.brockwell

Production, Set and Social Media for @willow_ltd, Pre Fall 25 Collection With @darren_mcdonald @jess_pecoraro @lindajefferyesmakeup @lily.rendall @506070shop

Friends of Albus Lumen for the Summer 25 Pre-collection, photographed in Ibiza. Featuring @tessacharis Creative Director @_marina_afonina_ Photographer @hollygibson_ Hair and Makeup @travisbalckehair Artwork @rosiewhelann

Celebrating ‘Care Creme’ by @peau__ at the iconic CTA Club with friends late last year Creative and People @mass_practice Experience @jjujii Photographer @julianschulzz

Art Direction and Social Media for @willow_ltd, Resort 2025 Photographer @smithclaudia Model @emilymaybaker Hair @travisbalckehair Makeup @seanetc Stylist @_marina_afonina_

A dialogue in text, image and motion — sourced from our project with @supercontext to mark the completion of 281 Clarence Street. Communications and creative @mass_practice Interview @oliviasholler Video @dan_knott Images @hamishmcintosh @gaffa_creative_precinct