BUREAU DIÊM (@jessica.pichet)

Art direction & graphic design for @rosewoodamsterdam Opening with @saigonkiss.studio - “Becoming” reflects the transformation of Rosewood Amsterdam—and from the philosophies of @pietoudolf, whose approach to seasonality, structure, and natural cycles informed the narrative arc of the experience. Echoing the life stages of flowers—Dormancy, Germination, Budding, Blooming, Shedding—the concept framed the emotional rhythm of the weekend. We shaped the creative direction and designed key assets across the guest experience: from floral-inspired invitations and printed materials to in-room details and gifting. Collaborating closely with the Rosewood team, we supported the curation of a multi-sensory journey that included a visit to Piet Oudolfs garden in Rosewood and a private museum. The weekend also featured a signature dinner creatively directed and hosted by @feisty_feast, who produced the event experience for guests and designed the table styling. Florals by @bascornelis and @aarts.amsterdam brought the Becoming theme to life through scent, setting, and taste. Creative direction & strategy @yennhifromtheblock Art direction & graphic design @jessica.pichet / assisted by @cle.brun Production by @saigonkiss.studio

Art direction & graphic design for @rosewoodamsterdam Opening with @saigonkiss.studio - “Becoming” reflects the transformation of Rosewood Amsterdam—and from the philosophies of @pietoudolf, whose approach to seasonality, structure, and natural cycles informed the narrative arc of the experience. Echoing the life stages of flowers—Dormancy, Germination, Budding, Blooming, Shedding—the concept framed the emotional rhythm of the weekend. We shaped the creative direction and designed key assets across the guest experience: from floral-inspired invitations and printed materials to in-room details and gifting. Collaborating closely with the Rosewood team, we supported the curation of a multi-sensory journey that included a visit to Piet Oudolfs garden in Rosewood and a private museum. The weekend also featured a signature dinner creatively directed and hosted by @feisty_feast, who produced the event experience for guests and designed the table styling. Florals by @bascornelis and @aarts.amsterdam brought the Becoming theme to life through scent, setting, and taste. Creative direction & strategy @yennhifromtheblock Art direction & graphic design @jessica.pichet / assisted by @cle.brun Production by @saigonkiss.studio

Art direction & graphic design for Rosewood Amsterdam Opening - “Becoming” reflects the transformation of Rosewood Amsterdam—and from the philosophies of @pietoudolf, whose approach to seasonality, structure, and natural cycles informed the narrative arc of the experience. Echoing the life stages of flowers—Dormancy, Germination, Budding, Blooming, Shedding—the concept framed the emotional rhythm of the weekend. We shaped the creative direction and designed key assets across the guest experience: from floral-inspired invitations and printed materials to in-room details and gifting. Collaborating closely with the Rosewood team, we supported the curation of a multi-sensory journey that included a visit to Piet Oudolfs garden in Rosewood and a private museum. The weekend also featured a signature dinner creatively directed and hosted by @feisty_feast, who produced the event experience for guests and designed the table styling. Florals by @bascornelis and @aarts.amsterdam brought the Becoming theme to life through scent, setting, and taste. Creative direction & strategy @yennhifromtheblock Art direction & graphic design @jessica.pichet / assisted by @cle.brun Production by @saigonkiss.studio

SAIGON KISS RESIDENCE IN PARIS To celebrate 50 years since Vietnam’s reunification, we’re taking over @chopchop.love in Paris for three nights of food, music, shop. It’s a tribute to the stories that shaped us — and the launch of @mai.maimag on June 28th, a global journal on Vietnamese culture and creativity. Each night, we’re serving dishes from the North, Central, and South — a trip through regions. Come through and eat with us. Creative & Art direction: @jessica.pichet @yennhifromtheblock Graphic design: @_ngocci @cle.brun Food Illustration: @marie_cadoret Thank you from the bottom of my heart to all our team, all our friends who supported us, the djs who took part and chopchop team (special to Laurie)

Final day of our chef residency at @chopchop.love. Doors open from 4PM — come by and close it out with us Video @hiepng

mãi mãi will be celebrating our launch in Paris alongside @saigon.kiss at @chopchop.love! Come celebrate with us 50 years of reunification of Vietnam with three nights of food, music alongside @sprblooom and @soulvenir.co starting on June 27th, with the launch of @mai.maimag happening on June 28th, our newest magazine exploring Vietnamese identity, diaspora, and everything in between. RSVP via the link in our bio. EU friends: pre-orders for mãi mãi are now live at maimaimag.com Creative & art direction:  @jessica.pichet  @yennhifromtheblock Graphic design:  @_ngocci  @cle.brun

Happy to share my website & studio BUREAU DIÊM — www.bureaudiem.com Creative direction agency based in Paris. Resolutely multidisciplinary, the studio designs timeless, innovative, and authentic universes at the intersection of print and digital : bringing to life a global and cohesive vision. Driven by a collaborative approach, Bureau Diêm works with other talents to create contemporary works that reflect the diversity and richness of our society by blending several cultures. Combining inclusivity and experimentation, the studio balances commercial, editorial and personal projects while continually exploring new creative horizons, remaining true to a vision rooted in authenticity and the blending of cultures.

Happy to share my website: BUREAU DIÊM — www.bureaudiem.com Creative direction agency based in Paris. Resolutely multidisciplinary, the studio designs timeless, innovative, and authentic universes at the intersection of print and digital : bringing to life a global and cohesive vision. Driven by a collaborative approach, Bureau Diêm works with other talents to create contemporary works that reflect the diversity and richness of our society by blending several cultures. Combining inclusivity and experimentation, the studio balances commercial, editorial and personal projects while continually exploring new creative horizons, remaining true to a vision rooted in authenticity and the blending of cultures. Art Direction : Bureau Diêm Junior Art Director : @cle.brun Sound designer & Music composer : Lundja Medjoub @lundjamedjoub

Happy to share my website : BUREAU DIÊM — www.bureaudiem.com Creative direction agency based in Paris. Resolutely multidisciplinary, the studio designs timeless, innovative, and authentic universes at the intersection of print and digital : bringing to life a global and cohesive vision. Driven by a collaborative approach, Bureau Diêm works with other talents to create contemporary works that reflect the diversity and richness of our society by blending several cultures. Combining inclusivity and experimentation, the studio balances commercial, editorial and personal projects while continually exploring new creative horizons, remaining true to a vision rooted in authenticity and the blending of cultures. Art Direction : Bureau Diêm Animation designers: @caesarenas + @cle.brun Sound designer & Music composer : @lundjamedjoub

@sevenlondonofficial glass-blowing rings collection 2025 Batches of 7 rings, each one inspired by a sin : lust, greed, envy, wrath, gluttony, sloth, pride. Creative team: @leafedermann @ellaastrom_ @jessica.pichet Photographer: @ellaastrom_

@sevenlondonofficial collectioh of glass-blowing rings - each one inspired by a sin: 1. Wrath 2. Pride 3. Envy 4. Gluttony 5. Greed 6. Lust 7. Sloth Founder & Creative: @leafedermann Creative team @ellaastrom_ @jessica.pichet Photographer @ellaastrom_

@sevenlondonofficial glass-blowing rings collection 2025 Batches of 7 rings, each one inspired by a sin : lust, greed, envy, wrath, gluttony, sloth, pride. These first two series represents : Pride and Envy Creative team: @leafedermann @ellaastrom_ @jessica.pichet Photographer: @ellaastrom_