Steve NEY (@imtrashuknow)

#SAAPresents Forty years ago, fashion photographer Richard Avedon’s series « In the American West » captured the faces of a largely overlooked America: working-class individuals and anonymous figures in striking black and white portraits taken between 1979 and 1984. The project would leave a lasting mark on the history of photography and deeply influence Steve Ney, a young fashion photographer born in Paris with roots in Pondicherry. After the loss of his father, Steve became convinced that memories captured through a photograph could bring precious moments back to life. He chooses to highlight those who are often rendered invisible in fashion, particularly members of the South Asian community. For Steve, photography is more than just an image, it is a universal language. « I discovered photography on my own, without going to school. How do you explain to a middle-class family that you want to be an artist? » This organic path to image making recently won him the Roversi endowment at Prix Picto de la Mode 2025. Moved by Avedon’s approach, Steve began a research process that honored the technical rigor of In the American West. From this research emerges « Heritage », a portrait series where each image tells the story of someone close to him: a family member, a friend, or a meaningful figure from his everyday life... faces no one would expect to see on the cover of a magazine. Yet for him, they represent his deepest sources of inspiration. « When I want to create fashion, they’re the ones who inspire me most. » Photographer: Steve Ney @imtrashuknow Photographer Assistants: Ragavane Dugen raga.dgn Sandy Ney @sandy_neyy Rabine Flory @rabineeee Styling: Steve Ney @imtrashuknow Presented by: @southasiaarchive Models : @thiravisha @thiravigah Brands: @balenciaga @supremenewyork @undercover_lab

#SAAPresents Forty years ago, fashion photographer Richard Avedon’s series « In the American West » captured the faces of a largely overlooked America: working-class individuals and anonymous figures in striking black and white portraits taken between 1979 and 1984. The project would leave a lasting mark on the history of photography and deeply influence Steve Ney, a young fashion photographer born in Paris with roots in Pondicherry. After the loss of his father, Steve became convinced that memories captured through a photograph could bring precious moments back to life. He chooses to highlight those who are often rendered invisible in fashion, particularly members of the South Asian community. For Steve, photography is more than just an image, it is a universal language. « I discovered photography on my own, without going to school. How do you explain to a middle-class family that you want to be an artist? » This organic path to image making recently won him the Roversi endowment at Prix Picto de la Mode 2025. Moved by Avedon’s approach, Steve began a research process that honored the technical rigor of In the American West. From this research emerges « Heritage », a portrait series where each image tells the story of someone close to him: a family member, a friend, or a meaningful figure from his everyday life... faces no one would expect to see on the cover of a magazine. Yet for him, they represent his deepest sources of inspiration. « When I want to create fashion, they’re the ones who inspire me most. » Photographer: Steve Ney @imtrashuknow Photographer Assistants: Ragavane Dugen raga.dgn Sandy Ney @sandy_neyy Rabine Flory @rabineeee Styling: Steve Ney @imtrashuknow Presented by: @southasiaarchive Models: @barathyakkan @brinal_shetty @__dhyani @vallaa.dgn @kitty_maelys brands: @balenciaga @vetements_official @commedesgarcons @erl @dolcegabbana

#SAAPresents Forty years ago, fashion photographer Richard Avedon’s series “In the American West” captured the faces of a largely overlooked America: working-class individuals and anonymous figures in striking black and white portraits taken between 1979 and 1984. The project would leave a lasting mark on the history of photography and deeply influence Steve Ney, a young fashion photographer born in Paris with roots in Pondicherry. After the loss of his father, Steve became convinced that memories captured through a photograph could bring precious moments back to life. He chooses to highlight those who are often rendered invisible in fashion, particularly members of the South Asian community. For Steve, photography is more than just an image, it is a universal language. “I discovered photography on my own, without going to school. How do you explain to a middle-class family that you want to be an artist?” This organic path to image making recently won him the Roversi endowment at Prix Picto de la Mode 2025. Moved by Avedon’s approach, Steve began a research process that honored the technical rigor of In the American West. From this research emerges « Heritage », a portrait series where each image tells the story of someone close to him: a family member, a friend, or a meaningful figure from his everyday life… faces no one would expect to see on the cover of a magazine. Yet for him, they represent his deepest sources of inspiration. “When I want to create fashion, they’re the ones who inspire me most.” Photographer: Steve Ney @imtrashuknow Photographer Assistants: Ragavane Dugen raga.dgn Sandy Ney @sandy_neyy Rabine Flory @rabineeee Styling: Steve Ney @imtrashuknow Presented by: @southasiaarchive Models: Sandy Ney @sandy_neyy Rabine Flory @rabineeee Hari Lorine Mathialagan @lorine.mtlg Mom Mugilan Nila Wilson Francois Delacroix @frankysn0w Stanley Ney @stanouu16 & Ana-Stella Anitcham Adsaaran @adsaa.pira Wearing: @balenciaga @supremenewyork @martine_rose @erl @noirkeininomiya @bonnegueule.fr @prada @moncler @solidhomme @charlesjeffreyloverboy

Rabine is wearing balenciaga, the photos were taken during a @leicacamerafrance workshop I led at the @bspfestival in Belgium

photo cover made for @karmenoff project: « Comment T’aimer Sans Diamants ? » along with documentary images from his home country and hometown. Proud of this project, proud of you Karmen. Photography and Cover : @imtrashuknow @ava.france Graphic Design and Typo : @salu_cv film developed by @arka.laboratoire

@ninhosdt for @gqfrance Journaliste - Sarata Dramé @sarata_drm Photographe - Steve Ney @imtrashuknow Production - @aswan.tv Productrice Aswan - Zélie Delétrain @zeliede Producteur Aswan - Horace de Gunzbourg @horacioabdallah Coordinatrice de production Aswan - Salomé Drach 1er assistant/DIT - Thomas Jardin @hermes303 2e assistant - Quentin Perez @quentin_prz Styliste - Edem Dossou @edemdl Assistant Styliste - Thibaud Romain @thibaud.romain Assistante Styliste - Jade Delaunay @jaadedk MUA - Inès Zerouali @inesz_mua Préventes - Diena Chauvin Chef de projet - Salomée Vidal @salomeevidal Chef de projet - Noémy Bellaiche Directeur artistique et créatif - Géraud Feybesse @geraudfeybesse Coordinatrice de production - Meryl Marciano @meryl_marciano Responsable post-production - Agathe Romain

first time as a film set photographer for the movie Banger directed by @so_me_ma_sen available on @netflixfr with @vincentcassel @yvick @laura_felpin @alexis_manenti as main characters Produced by @iconoclast.tv huge thanks to all the team

Pour capturer cette série en Inde, Steve Ney a allié la puissance du Leica SL3 à l’esthétique intemporelle de son fidèle Leica M10-R. Il met en lumière des visages authentiques du sud du pays, révélant une beauté brute et sincère.⁣ ⁣ « Techniquement, Leica se distingue par ses couleurs sublimes, son piqué exceptionnel et des fichiers bruts riches en information, facilitant le post-traitement. Mais avant tout, ce que je retiens le plus, c'est l’esthétique marquante du boîtier. Intemporel, il attire la curiosité, favorise le contact avec le sujet et devient un atout majeur en street photo, par exemple. »⁣⁣⁣ ⁣ Naviguant entre ses racines indiennes et son héritage parisien, il utilise la mode comme un langage universel, un pont entre les cultures, affirmant ainsi la diversité comme une force.⁣ ⁣ Découvrez la vision de Steve Ney sur notre lien en bio.⁣ ⁣ 📷 : @imtrashuknow, Leica SL3 / Leica M10-R⁣ ⁣ #Leica #LeicaCameraFrance #LeicaEDC #LeicaPhoto #LeicaSL3 #LeicaM10R

Schott NYC x Kolam / Kolam accessories Schott NYC and Kolam kick off spring with a first-ever and limited collaboration that blends Sri Lankan culture, New York style and Parisian sophistication. Production by @kolamparis Creative director @lahimself Designer @gamageravith Photographer @imtrashuknow Stylism @gamageravith @lahimself Model @frankysnOw @rabineeee Make up @mhglamm

Quand l'inspiration trouve sa source dans la famille... Découvrez une série intimiste réalisée par Steve Ney ( @imtrashuknow) :⁣ ⁣ « Capturer un instant, c’est figer une histoire, une émotion, un souvenir. Habituellement, mon attention repose principalement sur la mode mais ce qui m’anime vraiment, est le récit visuel.⁣ ⁣ Aujourd’hui, mon objectif se tourne vers la famille. En main, mon M10-R , le meilleur outil pour capturer l’authenticité des moments passés avec mes proches en Inde. »⁣⁣ ⁣ 📷 : @imtrashuknow, Leica M10-R⁣ ⁣ #Leica #LeicaCameraFrance #LeicaM10R

When the cultural legacy of South Asian women meets modernity, blurring the boundary between past and present. photographer: @imtrashuknow models : Maelys Mick @issa.sunnyday @aiysha.siddiqui

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