GORE-TEX Brand Studio (@goretexstudio)

The GORE-TEX Brand Culinary Tour is coming to Vienna! In true neighborhood spirit, we’re making a stop at local favorite Alles Wurscht ( @alles.wurscht), and we’d love for you to join us. The GORE-TEX Brand Culinary Tour is a traveling event series that teams up with local restaurants in different cities to connect people over what brings us all together: a good meal. Each stop is shaped by the place and the people we collaborate with. At Alles Wurscht, you can look forward to music, free drinks (while supplies last), and a few special surprises Please RSVP via link in Bio! #goretex #thegoretexbrand #goretexbrandstudio

As part of the Fall/Winter 2025 collection, nanamica ( @nanamica) presents the WINDSTOPPER Single Breasted Coat, featuring WINDSTOPPER® BY GORE-TEX LABS product technology. The coat keeps you protected from the wind while remaining reliably breathable.⁠ ⁠ To highlight its versatility, the New York City team of nanamica ( @nanamica_newyork) produced an editorial featuring Tom Wright, founder and owner of @tomsjuicenyc, a cold-pressed juice brand based in New York.The brand is known for offering single-ingredient cold-pressed juices such as celery, watermelon, and ginger lime in reusable glass bottles. Whether it's raining or sunny, @tomsjuicenyc is delivered by bicycle and hand-delivered by Tom himself, and has gained strong support in New York's downtown creative and fashion scene due to his unique presence and personal style.⁠ ⁠ WINDSTOPPER Single Breasted Coat⁠ S25FB049U⁠ Charcoal, Dark Navy⁠ ⁠ #goretex #thegoretexbrand #goretexbrandstudio #nanamica #ナナミカ #nanamicaNewYork⁠

The Layers of Time - Archival style stories from The GORE-TEX Brand The GORE-TEX Brand is often synonymous with utility, garments built to shield you from rain, wind, and snow. But step into its archive and another narrative unfolds: one of elegance, intimacy, and unexpected versatility. These pieces were never confined to the mountain or trail; they were designed to move through life, through city streets, evening gatherings, sudden downpours, and quiet moments in between. In the 2025 lifestyle editorial, we uncover a side of the GORE-TEX Brand you may not have seen before. Iconic collaborations and rare finds reveal how seamlessly protection can live within style, how a dress, a pair of boots, or even a faux fur jacket can carry hidden layers of resilience. These are clothes that do not just weather the storm, they embrace it, allowing you to live beautifully without compromise. LOOK 4 Sooyoung ( @sooyoungjean / @neu_casting) wears MM6 x Salomon GORE-TEX T-shirt, Gorewear short tights and Camper GORE-TEX Boots LOOK 5 Lucia ( @iamlucialu) wears Junya Watanabe WINDSTOPPER® PRODUCTS BY GORE‑TEX LABS dress and Högl GORE-TEX Boots Agency Lead: Beinghunted. ( @beinghunted.2001)⁠ Creative Direction, Production & Styling: Madeleine Machold ( @madeleinemachold) Photography: Tom Funk ( @tomfnk) Hair & Make-up: Theo Schnürer( @theoschnuerer) Photo assistance: Jakob Reimann ( @jaycop_jr) #goretex #goretexbrand #goretexbrandstudio

HAVEN’s FW25 collection continues its vision of a modular wardrobe built for adaptability, longevity and performance. Inspired by the shifting landscapes of the Pacific Northwest, the collection pairs natural tones with advanced material innovation. Key outerwear pieces feature GORE-TEX 3L Pro and WINDSTOPPER® BY GORE-TEX LABS product technologies, delivering protection, breathability and resilience across changing climates. Designed to move seamlessly between mountain terrain and urban environments, these garments embody HAVEN’s philosophy of purposeful design and enduring quality crafted to perform outdoors while maintaining refinement in everyday life. #goretex #thegoretexbrand #goretexbrandstudio

The Layers of Time - Archival style stories from The GORE-TEX Brand The GORE-TEX Brand is often synonymous with utility, garments built to shield you from rain, wind, and snow. But step into its archive and another narrative unfolds: one of elegance, intimacy, and unexpected versatility. These pieces were never confined to the mountain or trail; they were designed to move through life, through city streets, evening gatherings, sudden downpours, and quiet moments in between. In the 2025 lifestyle editorial, we uncover a side of the GORE-TEX Brand you may not have seen before. Iconic collaborations and rare finds reveal how seamlessly protection can live within style, how a dress, a pair of boots, or even a faux fur jacket can carry hidden layers of resilience. These are clothes that do not just weather the storm, they embrace it, allowing you to live beautifully without compromise. LOOK 2 Fenna ( @fennalang) wears POLO Sport Ralph Lauren GORE-TEX suit and Nike Air Max SNDR GTX LOOK 3 Nic (endo_nic) wears Supreme Faux Fur WINDSTOPPER® PRODUCTS BY GORE‑TEX LABS Coat and K&S GORE-TEX Boots Yuki wears Supreme GORE-TEX Dog Jacket Agency Lead: Beinghunted. ( @beinghunted.2001)⁠ Creative Direction, Production & Styling: Madeleine Machold ( @madeleinemachold) Photography: Tom Funk ( @tomfnk) Hair & Make-up: Theo Schnürer( @theoschnuerer) Photo assistance: Jakob Reimann ( @jaycop_jr) #goretex #goretexbrand #goretexbrandstudio

Before we take The GORE-TEX Brand Roadshow to a new country, we’re looking back at past editions in the US, Japan, and the UK. Stay tuned to discover what we’ve been up to this August. #goretexbrand #goretex #goretexbrandstudio

The Layers of Time - Archival style stories from The GORE-TEX Brand LOOK 1 Julia ( @julia_groening) wears Hein Gericke GORE-TEX Leather Set and Högl GORE-TEX boots  Concept: Beinghunted. ( @beinghunted.2001)⁠ Creative Direction, Production & Styling: Madeleine Machold ( @madeleinemachold) Photography: Tom Funk ( @tomfnk) Hair & Make-up: Theo Schnürer( @theoschnuerer) Photo assistance: Jakob Reimann ( @jaycop_jr) #goretex #goretexbrand #goretexbrandstudio

REVISITED: Camouflage Exploration (2020) In this new series, we’re taking a look back at some of our favorite moments from past years at @goretexstudio. Got a standout memory? Share it in the comments. In 2020, our Camouflage Exploration Style Shoot explored how camo can be reinterpreted from Japanese design to military issue. Highlights from the archive included: A Japanese take on duck camo: visvim G-Line Blackpool Jacket, based on the M-65 field jacket and equipped with GORE-TEX Product Technology, released in very limited quantities in Japan and the US. A graphic twist on camo: Burton [ak] 2L Half Life Jacket from F/W 2006–2007, featuring an enlarged CMYK raster print and GORE-TEX 2-layer construction. Battle-tested MARPAT camo: USMC Lightweight Exposure Jacket from the APECS system, fully waterproof and windproof. #goretex #goretexbrandstudio #goretexstudiorevisited

The GORE-TEX Brand Studio Interview Series The GORE-TEX Brand Studio’s Live from Paris Men’s Fashion Week in January 2025 brought together brand partners who redefine performance through precision and heritage. We spoke with Hamamura Tetsu, Global Product Lead at Mizuno ( @mizuno_sportstyle). The Japanese brand brings over a century of innovation to the world of athletic footwear. Known for its technical approach to design, Mizuno continues to shape sportstyle through craftsmanship and research-driven development. The partnership with The GORE-TEX Brand highlights a shared pursuit of excellence in performance and protection. This collaboration proves that athletic heritage and modern day technology can move forward together. Full interview link in Bio #goretex #goretexstudio #goretexbrandstudiolive #mizuno

100 years of progress. Still rain.   At Copenhagen Fashion Week, we put our garments to the ultimate test, giving people the chance to step into the GORE TEX Brand Weather Box and experience waterproof performance firsthand.

The GORE-TEX Brand Studio Interview Series The GORE-TEX Brand Studio’s Live from Paris Men’s Fashion Week in January 2025 brought together brand partners who combine craft, performance, and cultural relevance. We spoke with Christoph Hühnerbein, Head of Product, and Sebastian Städtler, Marketing Director at Hanwag ( @hanwagofficial). The Bavarian bootmaker has been producing premium outdoor footwear since 1921. Every pair reflects a commitment to durability, alpine expertise, and timeless design. The partnership with The GORE-TEX Brand builds on decades of shared trust in mountain-ready performance. This collaboration shows how traditional craftsmanship and modern technology can create footwear for both trails and everyday terrain. Full interview link in Bio #goretex #goretexstudio #goretexbrandstudiolive #hanwag #hanwagofficial #christophhühnerbein #sebastianstädtler @hanwagofficial

W. L. Gore partnered with Zwickau University to support and inspire the next generation of designers. Through hands-on access to the new GORE-TEX ePE membrane and close collaboration with the GORE-TEX team, students explored how function, sustainability, and design can come together in future outdoor concepts. #goretex #goretexbrandstudio #goretexdesignprogram