ZEGNA (@zegna)

MADS MIKKELSEN IN TORINO The iconic Torino jacket in precious Vellus Aureum takes centre stage. As worn by Global Ambassador @theofficialmads on the steps of the Teatro Regio di Torino. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

THE HISTORY OF ITALIAN TAILORING FEATURING MADS MIKKELSEN Introducing the Torino jacket – a masterpiece of ZEGNA tailoring, worn by Global Ambassador Mads Mikkelsen in our Winter 2025 campaign. Shot inside the storied halls of Teatro Regio di Torino, the very place where Ermenegildo Zegna once walked more than a century ago, this campaign honours the city that helped shape a sartorial legacy. In 1910, our Founder arrived in Torino not just to sell fabric, but to build a future – with his tailor, he created the now iconic Torino style. It was more than a jacket. It was the beginning of a new way of dressing, and of living. Today, @theofficialmads embodies that same vision in the Torino jacket. Crafted in rare Vellus Aureum wool, its wide lapels, rounded pockets, and powerful shoulders speak to a heritage that is very much alive. Paired with the contemporary ease of Triple Stitch™ Vetta shoes, the look reflects a house that honours its roots while redefining what tailoring can be. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

OUR FOUNDER'S PURSUIT OF EXCELLENCE Shot inside the iconic Teatro Regio di Torino, our ZEGNA WINTER 2025 campaign returns to the very corridors where Ermenegildo Zegna once walked. Our Founder shared a unique bond with the grand Teatro Regio di Torino. The elegance of the Piedmontese capital inspired the creation of the Torino jacket: a refined yet effortless piece, made for evenings at the theatre – and beyond. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

OUR FOUNDER'S PURSUIT OF EXCELLENCE A century of Italian mastery. A silhouette born from Ermenegildo Zegna’s mind and the hands of his trusted tailor. Torino. Tailoring reimagined for now. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

ACT V: THE TORINO STYLE You see a blueprint for a suit. Ermenegildo Zegna saw the Torino jacket. A new style. It's not just a suit. It's a ZEGNA. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

ACT IV: THE DESIGN Our Founder, Ermenegildo Zegna, savoured every conversation he had with his tailor. Each stitch spoke to the time they spent together. His strict instructions – three buttons, structured shoulder, rounded pocket, wide lapel. His orders – no compromise. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

ACT III: THE JOURNEY TO THE TAILOR From Trivero to Torino – 100 kilometres to sartorial excellence. Our Founder made the journey in his Lancia Aurelia, trading alpine quiet for the grandeur of the city. An espresso to start. Then, to the tailor – his trusted atelier, where cloth becomes character. Here, Ermenegildo Zegna designed more than a jacket. He shaped a legacy. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

ACT II: A GENTLEMAN AND HIS FABRICS Before he speaks, his fabric speaks for him. Our Founder, Ermenegildo Zegna, believed that true distinction begins with cloth. At the heart of our journey: the Wool Mill – where vision meets craftsmanship. From its looms emerged a rare creation. A fabric destined to lead – honoured globally, worn proudly, and known simply as: Vellus Aureum. The golden fleece. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

ACT I: A LETTER FROM TORINO Ding dong – an invitation arrives. Our Founder, Ermenegildo Zegna, shared a unique bond with the grand Teatro Regio di Torino. The elegance of the Piedmontese capital inspired the creation of the Torino jacket: a refined yet effortless piece, made for evenings at the theatre – and beyond. #ZEGNA #VELLUSAUREUM #ZEGNAWINTER25

For @esquire, @leonardodicaprio highlights the beauty found in the simple things done perfectly. Wearing exquisite ZEGNA fabrics in timeless midnight navy hues, he distils a heritage of refined aesthetics and meticulous craftsmanship. Photography: Paul Thomas Anderson Styling: @warrenalfiebaker

L’OASI DI LINO: AS SEEN ON MADS MIKKELSEN​ Global Ambassador @theofficialmads embodies Oasi Lino – effortless, intentional, and timeless. Crafted at Il Lanificio, our wool mill, the 100% traceable fibres are reborn for summer.​ #ZEGNASUMMER25 ​ #OASILINO

L’OASI DI LINO: OUR FABRIC​ Oasi Lino is more than our fabric of choice – it’s a commitment to conscious craftsmanship.​ Spun from nature and shaped by legacy, this lightweight fibre forms the core of Summer 2025: refined pieces in motion, defined by softness, structure, and ease. ​ Rooted in the fields of Normandy and transformed in Italy, Oasi Lino defines the ZEGNA take on summer dressing every season.​ Our Oasi Lino fibres are now 100% traceable, reflecting ZEGNA’s ongoing commitment to responsible craftsmanship.​ #ZEGNASUMMER25​ #OASILINO