Violette (@violette_fr)

When I created the Plume Lip shades, I couldn’t resist adding a little smokiness to each one—it gives just the right depth and drama while still keeping them soft and wearable. The only exception is En Feu, which I left pure and vibrant because I love the striking energy of a true red. The whipped gel-cream formula is infused with soft-focus powders, so every shade melts into your lips with that ultra-blurred, featherlight finish. Avec Amour, Violette Shade Profiles: Châtaigne Grillée – A neutral toasted chestnut Rose Fumé – An unexpected rose-pink with depth and spice Syrah Fumé – A refined, deep berry wine En Feu – A warm, fiery red Mon Chéri – A warm brown-red borrowed from Bisou Balm Available now on violettefr.com.

Plume Lip was created to bring something new to your lip wardrobe: nuanced shades that are ultra-chic yet easy to wear. Each one balances depth with softness, delivering long-wear comfort in a feather-matte finish that diffuses on the lips with ease. Avec Amour, Violette Shade Profiles: Châtaigne Grillée – A neutral toasted chestnut Rose Fumé – An unexpected rose-pink with depth and spice Syrah Fumé – A refined, deep berry wine En Feu – A warm, fiery red Mon Chéri – A warm brown-red borrowed from Bisou Balm Available now on violettefr.com.

I’ve been dreaming of a new generation of makeup for so long—formulas designed to do the work for you. No intimidation, no precision, no hesitation—just effortless impact with the technique built right in. It feels surreal to finally share the first chapter: Plume Lip. Avec Amour, Violette

Plume Lip has arrived. Are you looking for a lip that’s soft yet strong, impactful yet intuitive? Meet the statement lip that has it all—a hydrating, ultra-blurred feather-matte lip whip, designed to give you the look of makeup-artist technique—with none of the effort. Just one easy swipe, and you’re done—no precision, no mirror required. Available in five striking shades at violettefr.com. (Violette wears shade En Feu)

Swipe to unveil Plume Lip — a paradoxical new statement lip, infused with makeup-artist technique for effortless application. This feather matte lip whip is soft yet strong, impactful yet intuitive, with a gel-cream texture that moves with you. Available in five stunning shades. Available today on the @sephora app and arriving 09.04 on violettefr.com — join the waitlist through the link in bio.

You don’t need know-how to know how. Plume Chapter One: Lip arriving 09.03 on the @sephora app and 09.04 on violettefr.com — join the waitlist through the link in bio.

Something soft is making a strong entrance. Plume Chapter One: Lip arriving 09.04 — join the waitlist through the link in bio.

I’ve met so many people who tell me they’re overwhelmed by the idea of wearing red lipstick. And honestly, sometimes I am too—because as much as I love the drama of a vavavoom formula like Petal Bouche, it takes time and precision. I wanted a new way to do a red lip—one for lazy days, that I could wear without any effort. Easy, instinctive, bold yet blurred. That’s what inspired our newest formula, and it’s almost here. Avec Amour, Violette Plume Chapter One: Lip, arriving 09.04—join the waitlist through the link in bio. Arriving 09.03 on the @sephora app.

Cloud-soft, feather-light, yet rich with color. A next-generation lip formula is almost here. Plume Chapter One: Lip arriving 09.04 — join the waitlist through the link in bio. Arriving 09.03 on the @sephora app.

Between the ease of Bisou Balm and the precision of Petal Bouche — the paradoxical middle ground is next. Yes, you can have it all. Plume Chapter One: Lip arriving 09.04 — join the waitlist through the link in bio. Arriving 09.03 on the @sephora app.

A feather—light, precise, and instinctive. A new generation of makeup is about to be revealed. Plume Chapter One: Lip arriving 09.04—join the waitlist through the link in bio. Arriving 09.03 on the @sephora app.

Some things come into focus when you find the right match. The next generation of makeup is almost here. Plume Chapter One: Lip, arriving 09.04 — join the waitlist through the link in bio.