SHISEIDO (@shiseido)

SHISEIDO started a skincare revolution with its new-and-improved ULTIMUNE. Backed by 30 years of research, this powerhouse formula improves 11 signs of aging,* including uneven skin tone, enlarged pores, wrinkles, and redness. * Dryness, Moisture evaporation, Roughness, Redness, Radiance, Elasticity, Softness, Firmness, Fine lines, Crow’s feet, and Smile lines. #FreedomFromAge #ShiseidoUltimune

Every drop delivers the power of Pure Retinol*. To keep our new VITAL PERFECTION Intensive WrinkleSpot Treatment A+ at peak potency, we protected it with three advanced technologies: formulation innovation, precision filling, and oxygen- shielding packaging. Every detail preserves its effectiveness so skin looks smoother, firmer, and more youthful. #PotentialHasNoAge #ShiseidoSkincare #VITALPERFECTION *Not a derivative type.

A New Era of Intensive Wrinkle Spot Treatment A+. A combination of Pure Retinol* and SafflowerRED™ supports your skin to be the best condition. Experience our science for yourself like @annehathaway #PotentialHasNoAge #ShiseidoSkincare #VITALPERFECTION *Not a derivative type

Experience the new power of science with our pure retinol and SafflowerRED™︎. #PotentialHasNoAge #ShiseidoSkincare #VITALPERFECTION

Good skin is an inside job. The new VITAL PERFECTION Intensive WrinkleSpot Treatment A+ combines the power of Pure Retinol* with the SafflowerRED™. Together, this duo delivers exceptional results. After 4 weeks, 100% saw improved deep wrinkles, crow's feet, nasolabial folds, marionette lines, and neck wrinkles.** #PotentialHasNoAge #ShiseidoSkincare #VITALPERFECTION *Not a derivative type. **Clinically tested on 33 women.

Reason #3 you’ll love ULTIMUNE: it delivers down to the last drop. After using 1 bottle of our best-selling serum, 99% of users felt their skin became resistant to signs* of aging.** Because true beauty doesn’t fade, it evolves. #SlowAging #FreedomFromAge #ShiseidoUltimune *dryness and wrinkles **Based on consumer sensory tests with 107 women for 8 weeks

Reason #2 you’ll love ULTIMUNE: results that get better over time. The longer you use our #1 serum, the stronger and smoother your skin becomes. After 4 weeks, 98% felt aging signs* were visibly reduced.** For an added boost of hydration, prep skin with EUDERMINE prior to application. #SlowAging #FreedomFromAge #ShiseidoUltimune *dryness and wrinkles **Based on consumer sensory tests with 107 women for 8 weeks.

Reason #1 you’ll love ULTIMUNE: instant results. The fresh, fast-absorbing formula leaves skin feeling soft and hydrated while layering seamlessly under makeup. In just 3 days*: ✨99% said skin looks more radiant and texture is smoother ✨96% said pores are visibly reduced ✨95% said skin looks more even toned #SlowAging #FreedomFromAge #ShiseidoUltimune *Consumer tested on 107 women.

A luxury look always starts with luminous skin. @kerareation got models glowing for @yuimanakazato’s Autumn-Winter 2025 Couture show using REVITALESSENCE SKIN GLOW Foundation, a weightless formula that delivers instant luminosity and lasting moisture. #ShiseidoMakeup #RevitalEssence

High-performance skincare for high-fashion moments. For a luminous and lifted effect, Makeup artist @kerareation prepped models’ complexions with Vital Perfection Uplifting and Firming Cream ahead of @yuimanakazato’s Autumn-Winter 2025 Couture show. #PotentialHasNoAge #ShiseidoSkincare #VITALPERFECTION

Our DAIYA FUDE Face Duo delivers couture-worthy skin. Makeup artist @kerareation used this double-ended brush to create seamless complexions @yuimanakazato’s Autumn-Winter 2025 Couture show. #ShiseidoMakeup

Runway skin with reflective edge. @kerareation balanced metallic accents with a luminous base @yuimanakazato’s Autumn-Winter 2025 Couture show. To get the look, the pro applied REVITALESSENCE SKIN GLOW Foundation with the DAIYA FUDE Face Duo for an otherworldly glow. #ShiseidoMakeup #RevitalEssence