Savvy Studio (@savvystudio)
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Design and Creative direction based on research and exploration of culture -inspired by art and materiality- Creating in a deeply contemplative manner
The Office Hours Brand Identity and Creative Direction was conceptualized by Savvy Studio. A New York-based, professional woman’s corporate wear brand that’s sharp, effortless, and most importantly, office-appropriate. Each curated collection features sleek, sophisticated, and understated pieces in high-quality fabrics designed to be wardrobe staples for the confident working woman. Photography by Lara Angelil & Dasha Brook
The Office Hours campaign marks Savvy Studio’s inaugural foray into full-scale fashion Creative Direction—guiding the brand identity from early conceptual development through to execution of campaign production. For the photoshoot, Savvy collaborated with Lara Angelil and Laird & Good Company to deliver a compelling creative vision to introduce the Office Hours brand. Creative Direction Savvy Studio Photography Lara Angelil Production Laird & Good Company Art Direction Lily Selavy Wardrobe Stylist Anita Szymczak Prop Stylist Alice Jacobs Hair & Make Up Georgina Prieto Model Asako Sato
The Office Hours debut campaign is captured by London-based photographer, Lara Angelil under the Creative Direction of Savvy Studio. Conceived as a nuanced exploration of mundane office life, the campaign presents an interplay of sophistication and the cultural codes of the corporate world. Set within a stark, minimalist office environment, the visual narrative draws inspiration from the cinematic surrealism of Severance, the absurd and deadpan imagery of Lars Tunbjörk, and the office iconography of the 1980’s and 90’s. The collection of effortlessly styled pieces are juxtaposed in the minimal office setting, creating a powerful yet playful visual language. Creative Direction Savvy Studio Photography Lara Angelil Production Laird & Good Company Art Direction Lily Selavy Wardrobe Stylist Anita Szymczak Prop Stylist Alice Jacobs Hair & Make Up Georgina Prieto Model Asako Sato
The Shelborne; Creative & Art Direction
Studio Pendleton; creative direction
Adam Pendleton’s artist studio is a language in black and white. We created a Typographic grid system based on merging a Toshi Ichiyanagi’s 1960’s piece, IBM with Merce Cunningham. It is a controlled yet poetic system allowing for the utilitarian organization typical of traditional Swiss Grid systems, but also the freedom and movement found in Fluxus’s Sound Art and concrete poetry. Studio Pendleton is a synergetic system of systems. Documented with @cgbp
BLUM GALLERY MA is the space between objects or elements and is considered just as important as the objects themselves. It is used to create a sense of balance, harmony, and rhythm in compositions. Ma encourages contemplation and allows for a deeper connection with the objects or elements within it, emphasizing the beauty of the interval and the serenity it can evoke. Creative Direction, Branding, Communication and Web Design
Identity for Blum Gallery. Beyond Being and Nothingness.