PRM • CLOTHING SNEAKERS & CULTURE (@prmdotcom)

A balanced palette, clean lines, bold forms. Scandinavian style is the art of minimalism, where every detail matters. Neutral tones bring calm and harmony, while striking cuts highlight character.   It’s an aesthetic where simplicity becomes strength, and minimalism is not a compromise, but a conscious choice.   #PrimeChoice

Sweaters that wrap you in softness, paired with classic trousers, create a look full of lightness and modern character. It’s the balance between formal and casual — where everyday life gains a touch of refinement, and elegance becomes more accessible.   Because style isn’t about rules, it’s the art of blending contrasts.   #PrimeChoice #BackToTheCity

The Fall ‘25 essential? A metallic shine. From luminous gold to sleek silver, sneakers that turn movement into brilliance.   #PrimeChoice

BACK PACK Between meetings, moments, and movement, essentials stay close. A backpack crafted with precision blends into the rhythm of the day. Designed to carry what matters, it reflects elegance just as well.   #BackToTheCity #PrimeChoice

Returns have their own flow. To places that shape us. To those who understand us. To moments that continue to inspire.   Let’s start a story of what feels familiar yet new — of returns that bring energy, ease, and a sense of continuity   #PrimeChoice #BackToTheCity

A new season turns a page. What was once a return becomes a new start: notebooks open, doors unlock, paths cross. Memories of summer remain — warm, golden, endless — yet they now live beside fresh ideas and the spark of new discoveries & inspirations. Credits: Fotografowie Kulesza + Pik @kulesza_pik DOP Adrian Obręczarek @adrian_obreczarek Stylistka Kasia Mioduska @kasiamioduska HMU Aneta Kostrzewa @aneta_kostrzewa Asystenci stylistki: Filip Janiak @filipjaniak , Maja Sławińska @m.slawinskaa BTS Paweł Hutyra @paulhutyra Produkcja: Agencja Malva production @kornelia.strzelecka @szymonmach   #PrimeChoice #BackToTheCity

The rhythm changes. Sidewalks grow louder, cafés fill, the pace quickens. Yet within the movement, there is space to pause, to notice, to choose. Back to the City is a return, but also a continuation — a way of carrying summer into what comes next   #PrimeChoice #BackToTheCity

Pink brings to summer what we long for most: joy and lightness. It doesn’t take much — a bold accent can transform the whole look. Sometimes it’s the smallest detail that speaks the loudest.   #PrimeChoice #SweetNothing

The sun traces shadows on your skin. The wind carries the scent of salt and lemon trees. You don’t rush — you let the day flow at its own pace.   #SweetNothing #PrimeChoice

Fashion is a puzzle — each piece bringing you closer to your perfect look. Sometimes it’s about trial and error, other times it’s that instant click when you find the one. The missing element that turns “just clothes” into your style.   #PrimeChoice

Born in Harajuku. Tuned to the rhythm. BAPE is streetwear with no volume button. Loud, crafted, legendary.   #PrimeChoice #SneakPeak

Nothing is obvious — and that’s the point. MM6 Maison Margiela plays with form, with gesture. Instead of speaking directly, it leaves room for interpretation. This is fashion that doesn’t end at the garment   #PrimeChoice #SneakPeak