ORLY (@orly)

don’t touch that dial 📺 the 1990s Collection just dropped! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ six fierce new shades, channeling the raw energy of the ’90 and the curiosity of Y2K. they’re grunge-inspired, girl-power-fueled, and totally unapologetic. from washed black to riot red , each hue tells a story of resilience. this season, forget conformity and let your nails lead the revolution 🧷🖤 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ available now at orlybeauty.com and all purchases of the full collection will include the limited edition packaging featuring ORLY’s 1990s logo! 💅

ORLY x LA Sparks are officially teaming up! 🏀💅 We’re proud to announce ORLY as the first-ever Official Nail Partner of the @la_sparks! 💜💛 Two LA originals, coming together to bring vibrant color and performance-driven nail care to the court. Stay tuned, this is just the beginning. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ORLY50 #LASparks #MadeInLA

we’re keeping the 50th Anniversary Celebration going with the Gold 50th Anniversary Manicure Kit 🌟 handcrafted from stainless steel and finished with a luxurious titanium nitride coating, this golden set isn’t just stunning—it’s built to last. the finish boosts durability, resists corrosion, and adds protection against bacteria, giving you professional precision, long-lasting performance, and the highest standards of hygiene. 💅 celebrate 50 years of ORLY innovation with tools that shine as bright as your nails!

On a Break isn’t just a shade, it’s a whole mood. this purple-gray white brings chill vibes, surprise twists, and maybe even a laugh track! explore all of the 1990s Collection at orlybeauty.com 📺

we’ve been working on something special, and it’s finally here, say hello to Nail Retouch! 💅🎀 this instant nail perfector smooths ridges, blurs flaws, and leaves a clean, soft-matte finish in just one swipe! no base coat, no top coat, no polish needed. powered by brightening lemon extract, fermented actives, and antioxidants, it strengthens while it perfects for healthier-looking nails with zero fuss. ✨ learn more about Nail Retouch at orlybeauty.com!

this is it! 🚨 your final call to take 25% off during our Labor Day Sale! 🎉 from bold neons to dazzling toppers, gels, nail care, treatments, and so much more. trust us, you don’t want to miss this. head to orlybeauty.com and enter code LDW25 at checkout to snag your favorites before the sale ends! 💅✨ *sale excludes our 1990s Collection, collaborations, and already discounted items

still the talk of the town 💜 our best-selling shade from the 1990s Collection, How Tragic, is trending for all the right reasons! this iris purple crème is equal parts edgy and elegant, a total vibe and a true tribute to the dramatic, empowering style of 90s grunge queens 🎸⚡️

time is running out to save 25% sitewide! 💅 looking for shade inspo? scroll through our reels for swatches, nail art ideas, and more to find something new (like these swatches by @whodidhernails!) and then head to orlybeauty.com and enter code LDW25 to save!

celebrate Labor Day with 25% off all your manicure must-haves! 🎉 our 2024 best-selling blue Written in the Stars is still out of this world, swatched beautifully by @topcoattess 🌌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ complete the perfect manicure routine, including our (Award-Winning) Bonder basecoat, color, and Shining Amour topcoat, and get everything you need at 25% off during our Labor Day sale with code LDW25! 🌟

Totally Clueless is making her entrance! this pink lavender crème is the perfect blend of playful and pastel, effortlessly chic, just like your favorite 90s fashion icon ⚡️🪻

fall may be around the corner, but we’re still living in our favorite shimmery summer shades! ✨💅 @nailsbymorticia is slaying this skittle manicure featuring Surfs You Right, Can’t Jet Enough, and Citrus Got Real, topped off with Breathable Treatment + Shine, and of course, rocking her NEW ORLY tote bag 💖 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ snag all these must-haves plus so much more at 25% off during our Labor Day sale with code LDW25!

our Labor Day Weekend Sale is here and we’re celebrating with 25% off sitewide! 🎉 stock up on your ride-or-die shades, try a bold new color, or finally refill that half-empty Bonder bottle, the mani possibilities this weekend are endless! 💅✨ need some inspo? @whodidhernails swatches best sellers Pep In Your Step, Canyon Clay, Blue Tango, Almond Milk, Vintage, and Ride or Die. now all you need to do is “add to cart!”