MERIT (@merit)

Can confirm, the routine still only takes five minutes (even in the car). @thefashionguitar wears The Uniform in shade 28 The Minimalist in Linen Clean Lash in Perfect Black Brown 1980 in Light Brown Day Glow in Bounce Flush Balm in Après Signature Lip Liner in Mayfair Shade Slick Sheen in Twin Set

From the creative team’s shared folder.

Minimal effort, glowing results — it’s what we do.

Coming soon to Paris — La Maison MERIT. We’re hosting a small gathering for one day only, where selected guests can explore the full collection of MERIT essentials in person and receive a free gift with purchase. Attendance is limited and selected at random. Sign up at the link in bio by September 9 to apply.

Summer is coming to an end — and so is The Everything Bag. Until tonight, get it free with orders over $125, or shop it separately — only at meritbeauty.com.

The most important step in your routine — now also the simplest. Great Skin Double Cleanse is now available at meritbeauty.com, and in-store and online at @sephora, @sephoracanada, and @sephorauk.

Day Glow — three ways. 1. Use all over as a dewy primer before The Minimalist 2. Use it on the décolletage for glowy definition 3. Use it on the eyelids for subtle shine

The Everything Bag — holds everything while you’re doing nothing this long holiday weekend. Now through Monday, get it free with orders over $125, or shop it separately — only at meritbeauty.com.

The A/W 2025 edit.

Goes with you everywhere, holds everything. Now through Monday, get The Everything Bag free with orders over $125, or shop it separately — only at meritbeauty.com.

The last (unofficial) week of summer is here, so naturally, we’re bringing The Everything Bag back for one final drop of the season. Now through Monday, get it free with orders over $125, or shop it separately — only at meritbeauty.com.

@alvaclaire for the Great Skin Double Cleanse campaign. Photographed by @betinadutoit_. New York, 2025.