K-448 (@k448_studio)

Announcing Sissi and Pat’s pop-up next weekend with @doverstreetmarketparis and @outofuseberlin. A selection of antique silverware will be on view at Rose Bakery.

June 2025 – Milan, Piazza San Babila. Art Direction and Production by K-448 for Jacob Cohën FW25/26 campaign. @jacobcohen_official @paolamanfrina @JosefineSeifert @ivanbontchev @stilema_studio

Fragments from Zucchetti’s new collection created in collaboration with Studio Yabu Pushelberg at @adidesignmuseum. Art direction by K-448 and Studio Lys. Production by K-448, with creative direction by Studio Lys. @zucchettidesign @yabupushelberg @studiolys__ @matteofiorini___ @vieridallachiesa

Milan June 2025 — K-448 led the Social Communication Strategy for the Jacob Cohën 40th celebration. @jacobcohen_official @paolamanfrina @fabio_cherstich @t_space_studio

K-448 Art Direction & Production for YoumnA. @youmnaofficial @maximebny @francescacefiscasoli @stella.margari

K-448 A Set of Notes “Sul Gusto”. A recommendation by Fabrizia Bandi: Dorfles G., Kitsch. An anthology of bad taste Studio Vista London, 1969 A Set of Notes “Sul Gusto” presents brief, informal conversations that arise from questions about everyday adjectives — seemingly simple words that open deeper lines of thought. Through exchanges with philosophers, curators, and artists, these conversations give rise to new readings and reflections. Taste seeks to capture that precise moment when we first encounter an object and are struck by wonder — when beauty, as an object of taste, begins to resemble the object of surprise. Alongside the kind of perfection recognized by reason, we perceive a mysterious excellence — something that appeals to taste yet escapes the grasp of intellect. The senses register it, but reason cannot articulate it; lacking precise words or concepts, we are left with that je ne sais quoi — an indefinable charm. For a long time, taste struggled to establish itself as a field of inquiry within studies of art, literature, and design. Still, it remains central in a number of key philosophical and critical texts — from Giorgio Agamben’s Gusto, Montesquieu’s Essay on Taste, Ludwig Wittgenstein’s Remarks on Colour, to Francis Haskell’s Patrons and Painters. Through this project, we aim to spark a broader reflection on the meaning and complexity of taste, exploring its dynamics as a faculty of aesthetic judgment. “The 18th century in Europe is the era when the debate on “taste” exploded. David Hume, the most radical of the British Empiricists, is without doubt one of its central figures,” says Fabrizia Bandi, Research Fellow at the Università degli Studi di Milano, when asked to explore the ongoing discourse on taste. She continues: “Am essential italian voice in the 20th century is Gillo Dorfles, with Kitsch: An Anthology of Bad Taste.” Photography contribution by Michele Prisco. @micheleprisco__ @filippo.antonioli

K-448 A Set of Notes “Sul Gusto”. A three-part recommendation by Krys Huba @krys.huba: Fleischmann, T. Time is the Thing a Body Moves Through, Minneapolis: Coffee House Press. S. 125, 2019. Singh, J. No Archive Will Restore You, Brooklyn: Punctum Books, S. 44-45, 2018. Acker, K. Seeing gender, retreived from beursschouwburg.be, Critial Quarterly, 37(4), 79-85. A Set of Notes “Sul Gusto” presents brief, informal conversations that arise from questions about everyday adjectives — seemingly simple words that open deeper lines of thought. Through exchanges with philosophers, curators, and artists, these conversations give rise to new readings and reflections. Taste seeks to capture that precise moment when we first encounter an object and are struck by wonder — when beauty, as an object of taste, begins to resemble the object of surprise. Alongside the kind of perfection recognized by reason, we perceive a mysterious excellence — something that appeals to taste yet escapes the grasp of intellect. The senses register it, but reason cannot articulate it; lacking precise words or concepts, we are left with that je ne sais quoi — an indefinable charm. For a long time, taste struggled to establish itself as a field of inquiry within studies of art, literature, and design. Still, it remains central in a number of key philosophical and critical texts — from Giorgio Agamben’s Gusto, Montesquieu’s Essay on Taste, Ludwig Wittgenstein’s Remarks on Colour, to Francis Haskell’s Patrons and Painters. Through this project, we aim to spark a broader reflection on the meaning and complexity of taste, exploring its dynamics as a faculty of aesthetic judgment. Photography contribution by Michele Prisco. @micheleprisco__ @filippo.antonioli

K-448 A Set of Notes “Sul Gusto”. A recommendation by Francesco Urbano Ragazzi @the_internet_saga: Winfried Menninghaus, Disgust: the theory and history of a strong sensation, State University of New York Press, 2003, p. 38–39 A Set of Notes “Sul Gusto” presents brief, informal conversations that arise from questions about everyday adjectives — seemingly simple words that open deeper lines of thought. Through exchanges with researcher, curators and artists, these conversations give rise to new readings and reflections. Taste seeks to capture that precise moment when we first encounter an object and are struck by wonder — when beauty, as an object of taste, begins to resemble the object of surprise. Alongside the kind of perfection recognized by reason, we perceive a mysterious excellence — something that appeals to taste yet escapes the grasp of intellect. The senses register it, but reason cannot articulate it; lacking precise words or concepts. For a long time, taste struggled to establish itself as a field of inquiry within studies of art, literature, and design. Still, it remains central in a number of key philosophical and critical texts — from Giorgio Agamben’s Gusto, Montesquieu’s Essay on Taste, Ludwig Wittgenstein’s Remarks on Colour, to Francis Haskell’s Patrons and Painters. Through this project, we aim to spark a broader reflection on the meaning and complexity of taste, exploring its dynamics as a faculty of aesthetic judgment. Photography contribution by Michele Prisco. @micheleprisco__ @filippo.antonioli

K-448 followed SEM’s digital strategy and management over the years, enhancing their online visibility through a tailored approach on social media. @sem_milano @claudio_spotti_ @mauro_spotti @gloriaspotti

K-448 Web Design for Sartorio — The site aims to bring to life Sartorio’s statement with a distinctive concept of selected items. Explore collections, campaigns, and shop. @sartorio_official @filippo.antonioli @maximilianmair @ivanbontchev

Zucchetti’s new collection Veloce tap, created in collaboration with Studio Yabu Pushelberg’s. Captured by Pietro Bucciarelli. Art Direction by K-448 & Studio Lys, Production by K-448 with the Creative Direction of Studio Lys. @zucchettidesign @yabupushelberg @studiolys__ @matteofiorini___ @pietrobucciarelli

K-448 Web Design for YoumnA, focusing on crafting a sophisticated yet recognizable identity through curated typography and a subtle color palette. @youmnaofficial @filippo.antonioli @crista_leonard @cameranesipompili