profile pic for  Isa Boulder (@isaboulder

Isa Boulder (@isaboulder)

314 posts - 162.21k followers - 298 following

Hardcore Handmades

Isa Boulder - @isaboulder media

Repetition, obsession, and revisions have shaped the way I approach design. It may not always align with what’s fashionable, but it comes from a personal and ongoing study of fabric and technique — one that helps me look back at collections from 4 years ago and still connect with them

Isa Boulder - @isaboulder media

There are days when production feels like it might break us. But then we see these women wearing our pieces like armor, and it all clicks. Every late night, every meltdown, none of it feels wasted. (Yes, we know.. we’re just talking about bikinis, no rocket science) ❤️🤓

Isa Boulder - @isaboulder media

Sisters in the snow 👯‍♀️

Isa Boulder - @isaboulder media

For the people dearest to our team, thank you @morganecamillenicolas , @dear_progress @raffaele_cariou @inkretouch ❤️

Isa Boulder - @isaboulder media

This series of campaign images is the most important to the brand because it represents the lowest point of my life, a time when I couldn’t even bring myself to step into the office. This collection was beautifully designed and curated by @morganecamillenicolas, @dear_progress and our team—people who truly cared about the brand. While I was isolating myself like a hermit, withering away in self-loathing, they did everything in their power to keep things together. I didn’t touch anything, and I’m embarrassed to admit this irresponsibility on my part. I also understand that for those who haven’t experienced depression, it may be hard to relate to how debilitating this condition can be—when nothing means anything anymore, and the things you once found exciting no longer do. It was even a struggle for me to enjoy music that I used to love. A special thank you to @raffaele_cariou , especially for your kindness, even though we didn’t meet up often. That time we had a deep conversation together, your listening ear and sincere advice on dealing with depression meant so much to me. I have never met anyone in the fashion industry as genuine and warm as you. You are truly one of the most talented and kindest people, and I feel lucky to have met you. These pictures will always hold deep meaning—not only are they beautiful, but they also represent the kindness that people can show to strangers. In turn, a stranger became someone I now hold close to my heart. For the people dearest to us, thank you @morganecamillenicolas , @dear_progress @raffaele_cariou @inkretouch for believing in our company. 🙏

Isa Boulder - @isaboulder media

We dedicate @boulderisa to all the knit geeks, where we archive our processes. Thank you for supporting us over the past five years—each season has brought its own lessons, mistakes, and discoveries. 🏃

You’re at the heart of it all 🤲

Isa Boulder - @isaboulder media

Contrary to popular belief, you might not enjoy turning your hobby or something you deeply love into your occupation, as it can taint your passion and make you doubt yourself at times. Note to young designers: if you’re prepared to face random moments of depression, feel almost worthless, with a slight chance of eventually finding true happiness and satisfaction, then go ahead and make your passion your career. After being in the fashion discipline for almost 10 years, I very much regret choosing this path, but being in a company with people I care about has made me rethink what can be selfish decisions (to close down and stop this endless exhaustion). It’s forced me to swallow certain unhappiness and remind myself that, even when I’m not fully into it, I still care. Right now, all I can wish for is to keep working with the people I care about, for a company I care about. I promise, this year we will celebrate what our team is capable of making and keep on going on.

Isa Boulder - @isaboulder media

It takes many hands, many strings and broken clocks to make our garments 🕰️ thank you @ssense for keeping our dreams alive 🙏

Isa Boulder - @isaboulder media

We love you ❣️

Isa Boulder - @isaboulder media

Safety pin to the rescue 🧷🧷🧷

Isa Boulder - @isaboulder media

I do miss draping till 4 in the morning and thinking those pieces are da bomb, until some actual sleep and waking up to see it for what it is : desperation for some inspiration 💩