haebmau. (@haebmau)

Meet Pia!💜 Pia joined our Munich Fashion team in June last year. We asked her a few questions to get to know her better.💫 #haebmau #welcome #munich #agency

What a way to start the day! 🌞   Last week, we had the pleasure of supporting @airup ‘s Rooftop HIIT Workout & DJ Session in Munich by inviting media to join this energizing event. 🧘🏼‍♀️🎶  With 50 minutes of HIIT, a live DJ set, and refreshing Air Up bottles, it was all about good vibes and a perfect start to the morning!   We loved being part of this amazing experience!

BMW Group Classic at Goodwood Festival of Speed: a celebration of speed, style, and motorsport heritage 🏎️ This year, @bmwclassic and @bmwmmotorsport showcased three iconic 3 Series race cars to mark 50 years of the Series as well as the 1983 championship winning Formula 1 car Brabham BMW BT 52 Turbo to celebrate this year’s theme: “The Winning Formula – Champions and Challengers”. We supported bmw with invitation management as well as influencer and media support on site at the festival. A motorsport milestone at an event every car enthusiast should experience! 🚗💨 Fotocredits: @hardymutschler #haebmau #agency #munich #berlin #england #GoodwoodFestival #Motorsport #bmw

COPENHAGEN FASHION WEEK RECAP🧥 During Copenhagen Fashion Week, our client @timberland_eu hosted an exciting event at the REZET STORE. On August 5th, the day began with an intimate PR breakfast with a panel talk sparking conversation around Timberland’s legacy and the intersection of global and local style. It was exclusively attended by over 40 guests, including international top-tier editors from VOGUE and Glamour, stylists, and key opinion leaders. Later in the day, a Community Event followed, attracting a much larger crowd of over 300 guests, creating a vibrant and engaging atmosphere. One of the highlights of the event was Pablo’s T-Shirt Factory, where attendees had the unique opportunity to personalize their own Timberland shoes. We were delighted to support this event by inviting press and authenticators, fostering meaningful connections in both settings. @jlindebergofficial added to the excitement of CPHFW with an exclusive dinner, followed by an unforgettable afterparty, creating a memorable moment that highlighted the brand during this key fashion week. While this event was organized directly by J.LINDEBERG, we’re thrilled to share some impressions from this special evening alongside other CPHFW moments. Fotocredits: @gustavlauridsen & @annafloreen

We proudly create what we call Social Services. Not just posts, not just pixels - but systems that connect strategy with culture, content with community. From creators to channel strategy, from paid campaigns to meaningful data - we shape social with intention, not just attention. Let’s rethink what social can do - together. DMs open. #haebmau #socialmediaagency #socialmediatips #socialmediastrategy

No assumptions. Just iterations. From copy to carousel flow - everything’s a variable. We test to learn, we learn to grow. Social as a science and an art. What’s the last thing you tested? #haebmau #agency #communitycation #abtesting #socialmediatips

What a unique experience!💗 Last week, we joined @essence.cosmetics.germany at Gamescom for their very first appearance - bringing their Roblox „Kingdom of Essentia“ world to life with a sparkling booth. We supported with PR on-site and coordinated interviews as well as media requests. An event that once again demonstrates that brand experiences can be transferred to the gaming world with the right approach, reaching exactly the right brand communities. 🎮💫💕

Clicks don’t tell the whole story. Without context, metrics are just noise. Stop chasing vanity numbers - start focusing on real impact. CTR? Just a signal. ROAS and MER? The real score. What KPIs do you swear by? #haebmau #agency #communitycation #paidmedia #sociamedia #socialmediaagency

No scripts. No filters. Just real reviews, real looks, real vibes. For @review , we crafted UGC that brought the fashion scene to life – authentic and engaging. Who needs glossy when realness sells? Watch how fans turned into fashion insiders. Making it real: UGC Research · Creative Briefing · Content Mgmt · Brand Alignment · Partnerships · Influencer Relations #haebmau #agency #communitycation #social #ugc #munich #berlin #review #influencer #fashion

2025 is all about authentic, video-first UGC, micro-influencers with real connections, and interactive formats that get your audience involved. It’s time to rethink your UGC strategy - because your community is your strongest marketing asset. Ready to lead with real stories? #haebmau #agency #communitycation #social #ugc #munich #berlin

Ads feel like ads - creators feel like friends. That’s why UGC crushes brand content when it comes to trust and clicks. Want real engagement? Start creating with your community. What’s your take on creator-driven campaigns? Drop a comment! #haebmau #agency #communitycation #social #ugc #munich #berlin

[Case] 6 creators. 1 house. 10 TikToks. We turned waxing into watch time. The @sliick_de Creator House delivered 10 high-performing TikTok assets - all co-created, challenge-style, real reactions only. €1.24 CPM. 6.8M impressions. Influencer-led. This is how creator content drives real performance. Want to know what really happens when creators take over your campaign? Tap through the insights & drop your thoughts in the comments. #haebmau #agency #communitycation #social #munich #berlin