Fjällräven (@fjallravenofficial)

We believe in the power of moving through nature. For the body, and the mind. Distracted and connected at the same time. Our new Hoja cycling range is designed to enhance this experience. Purpose-built cycling equipment designed for a life of adventures on and around the bike. From daily blasts to week-long trips, we believe great products should be versatile and work in a variety of conditions and situations. In Swedish, ‘hoja’ means riding a bike just for the fun of it. We hope you’ll experience it for yourself. Experience Hoja via the link in bio. #Hoja

Are you gearing up for the coming trekking season? Maybe you’re taking part in your first Fjällräven Classic this year. Either way, there’s no better time than the present to plan out your packing strategy. At the start of every Fjällräven Classic is a scale where participants can weigh their backpacks. Having been at Fjällräven about a decade, Global Events Manager Carl Hård af Segerstad (call him ‘Calle’) has taken part in many of these treks, and seen his fair share of wide eyes as participants take in the weight of their backpacks for the first time. Get started with Calle’s own pack list, which has been honed over decades. In it, you’ll find his recommendations for gear that isn’t as light, but does the same job with sturdier materials and constructions. There’s a lot of thought that goes into such a list, so for the full breakdown and to hear Calle’s reasoning, check out the full guide in the link in bio. Non-negotiables (a.k.a. ‘The Big 3’): 4,010 g Abisko Hike 35 M/L backpack 1,400 g (or, try Kajka 35 for an additional 750 g) Abisko Lite 1 tent 1,380 g Keb Three Seasons Long sleeping bag 1,230 g Gear I'm carrying: 3,463 g High Coast Hydratic Trail Jacket M (shell layer) 374 g High Coast Hydratic Trail Trousers M (shell layer) 298 g Bergtagen Thinwool LS M long-sleeve base-layer top 223 g Bergtagen Thinwool Long Johns M 193 g Expedition X-Lätt Jacket M (insulating layer) 300g Fjällräven Wool Socks 50 g Gloves 30 g x1 underwear (wool) 88 g Sleeping mat 484 g Pump sack /electric pump 60g Foam pad 81 g Pillow 37 g Kitchen kit (burner, pot, cup, spoon) 350 g Consumables (food and gas) Water bladder (2l) 75 g Towel 100 g Toothbrush 4 g Toilet paper 200 g Knife scissors 50 g Repair patches 200 g Carabiner 80 g Map 20 g Waterproof pack bags 26 g First-aid kit 140 g Clothes I’m wearing – 1,408 g Abisko Hybrid Trail Trousers M 318 g Abisko Day Hike LS M long-sleeve base layer 160 g High Coast Wind Anorak 230 g Abisko Hike Lite Cap 45 g Underwear 88 g Fjällräven Wool Socks 50 g Altra Mont Blanc trail shoes 342 g Mobile phone 175 g #FjallravenClassic2025

Here are a few highlights from our 2024 sustainability and CSR summary on the topic of materials. If you want to dive deeper into our ongoing efforts in this area then check out the full summary through the link in bio. #Fjallraven

We recently unveiled our new trekking and mountaineering shells featuring the latest GORE-TEX membranes made without intentionally added PFAS. But did you know that Fjällräven and Gore actually go way back? Our CEO, Martin, shares a little insight into our shared heritage in this video. #FjallravenxGORETEX

‘This is my favourite daypack for day hikes and shorter adventures around Stockholm. It's the perfect size for my climbing shoes, water bottle and an extra jacket. After a day of climbing, it's nice to have something lightweight with ventilated shoulder straps. The smaller zipped pockets and laptop compartment are also really handy.’ Gry, Stockholm Find your perfect daypack for work, rest and play through the link in bio #Fjallraven

This season sees the long-awaited renewed partnership between Fjällräven and the GORE-TEX Brand. More than just a comeback, this is a next-generation collaboration focused firmly on the future. Together, Fjällräven and Gore are creating hardshells that are more durable, more functional, and more Fjällräven than ever. At the heart of this renewed partnership is shared progress. Gore’s new ePE membrane and DWR, both made without intentionally added PFAS, align with Fjällräven’s long-standing commitment to responsible and durable design. The result is long-lasting shell products that are high-performance and lower impact. This collaboration offers outstanding waterproof protection with the GORE-TEX GUARANTEED TO KEEP YOU DRY® promise, while staying firmly aligned with Fjällräven’s commitment to responsible performance. It’s a milestone in a long journey of responsible innovation. #FjallravenxGORETEX

‘As a mum at home and a Leadership Team Coordinator at Fjällräven, I am on my feet all day long. Whether cycling to work or out and about at weekends, I can fit all my essentials in my High Coast Crossbody. It fits my keys, wallet, sunglasses, even a bottle of water, and it's water resistant and super lightweight so just stays out of the way until I need it.’ Mimmi, Stockholm Find your perfect daypack for work, rest and play through the link in bio. #Fjallraven

At the heart of Fjällräven lies a simple but powerful idea: to inspire and encourage people to discover outdoor life. Trekking has always been central to that mission, with the Keb family representing the pinnacle of technical trekking gear. Therefore, the Fall/Winter 2025 Keb collection provides the perfect opportunity to present Fjällräven’s renewed partnership with the GORE-TEX Brand, marking a major step forward in performance shell garments. Featuring the latest GORE-TEX ePE membrane and PFAS-free DWR, the collaboration offers outstanding waterproof protection with the promise GUARANTEED TO KEEP YOU DRY®, while staying firmly aligned with Fjällräven’s commitment to responsible performance. What truly sets Keb apart, however, is its embodiment of Fjällräven’s long-term perspective. Every detail from trim choices to repairable construction is designed with durability in mind. These are garments made to be used, repaired and relied upon for years, even decades. The Keb range is not only a technical solution for demanding treks, but a reflection of Fjällräven and Gore’s belief that durability is integral to sustainability. #FjallravenxGORETEX

The wait is finally over. Discover the new Fjällräven products with GORE-TEX technology. More durable and more functional, these hardshells are more Fjällräven than ever. Time to discover what we’ve developed for your upcoming trekking adventures. Check out the link in bio now. @goretexbrand #FjallravenxGORETEX

In Sweden, there’s this thing called ‘Allemansrätten’, or ‘Right of Public Access’, which gives everyone the freedom to roam in nature. That privilege is what Fjällräven was born out of. Allemansrätten is also the foundation of our deep respect for nature, making sustainability and CSR our guiding principles. In fact, we like to say we’re on a special kind of ‘trek’ with sustainability and CSR. One that’s ongoing and has no finish line – only checkpoints along the trail. The locations of these checkpoints change, and new ones are always being added, but we’ve been able to map them out in our 2024 sustainability and CSR summary. Check them out with the link in bio. #Fjallraven

The vastness of Sweden’s far north makes Fjällräven Classic Sweden special amongst our seven treks. While there are certainly other trekkers and event volunteers on the trail all along the route, there’s more than enough space to make you feel like you’ve got the rugged landscape all to yourself. You can see what we mean in this highlights video - plenty of socialising among this year’s participants but also many moments of solitude with only the sounds of nature to occupy trekkers’ thoughts. Inspired by this balance of community and independence? Sign up for updates about Fjällräven Classic 2026 with the link in bio. #FjallravenClassic2025

Two brands. One shared commitment to performance and sustainability. It all launches August 21st. Sign up with the link in bio to stay informed. #FjallravenxGORETEX