e.l.f. Cosmetics and Skincare (@elfcosmetics)

Flavor that serves. 💅 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve is AVAILABLE NOW on elfcosmetics.com and the e.l.f. app! 🍦 The same buttery-soft formula you love that hydrates and smooths, now in a mouthwatering Vanilla Soft Serve scent. 🤤 This rich gloss goes on totally clear while 10% hydrating butters melt in for supple lips. 🙌 Plus, the lip-hugging tip makes every application smooth and easy. 😉 Shop this $9 sweet treat now on elfcosmetics.com! 🫶 🇺🇸: Available online TODAY at @ultabeauty, @targetstyle, and @amazon, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Available online TODAY at @amazonca, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

You’re in for an e.l.f.ing treat! 💋 ✨NEW✨ Glow Reviver Melting Lip Balm in Vanilla Soft Serve is available now on elfcosmetics.com and the e.l.f. app. 👏 Why you’ll love it: ✨ Long-lasting, nourishing lip balm with a buttery soft formula ✨ NEW Vanilla Soft Serve flavor goes on clear! ✨ Formulated with 10% hydrating butters for supple lips ✨ Lip-hugging tip for smooth application ✨ The best part? This lippie doesn’t break the bank: get it for $9! Available in 7 mouthwatering flavors: 🆕 Vanilla Soft Serve 🍰Strawberry Shortcake 🍧 Blackberry Sorbet 🧁 Vanilla Toffee 🍬 Yummy Gummy 🍒 Wild Cherry ☕️ Java Chip Feed your Glow Reviver obsession and shop now on elfcosmetics.com for $9! 💄 🇺🇸: Available online TODAY at @ultabeauty, @targetstyle, and @amazon, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Available online TODAY at @amazonca, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #GlowReviverMeltingBalm #elfcosmetics #VanillaSoftServe

Get your last licks of summer! ☀️ NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve is available NOW on elfcosmetics.com and the e.l.f. app. 🍦 It’s the same buttery-soft formula you love that hydrates and smooths, now with a mouthwatering Vanilla Soft Serve flavor. 🍦 This rich gloss goes on totally clear while 10% hydrating butters melt in for soft, supple lips. 🙌 Plus, the lip-hugging tip makes every application smooth and easy. 😉 🔑 Ingredients: ➡️ 2% Shea Butter ➡️ 5% Mango Butter ➡️ 3% Cocoa Butter ➡️ 1% Hyaluronic Acid blend Get 2 of our balms for even less than 1 of theirs. ✨ Shop now on elfcosmetics.com for $9! 🫶 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

We’re serving up e.l.f.ing addictive balms with a 🆕 mouthwatering flavor! 😍 Glow Reviver Melting Lip Balm in Vanilla Soft Serve is AVAILABLE NOW on elfcosmetics.com and the e.l.f. app! 🍦 Why you’ll love Glow Reviver Melting Lip Balms: ✨ Long-lasting, nourishing lip balm with a buttery soft formula ✨ NEW Vanilla Soft Serve flavor goes on clear! ✨ Formulated with 10% hydrating butters for supple lips ✨ Lip-hugging tip for smooth application ✨ The best part? This lippie doesn’t break the bank: get it for $9! Available in 7 scents: 🆕 Vanilla Soft Serve 🍰Strawberry Shortcake 🍧 Blackberry Sorbet 🧁 Vanilla Toffee 🍬 Yummy Gummy 🍒 Wild Cherry ☕️ Java Chip Shop now on elfcosmetics.com! ☀️ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

There’s a new flavor on the menu 👀 🆕 Glow Reviver Melting Lip Balm in Vanilla Soft Serve is available NOW on elfcosmetics.com and the e.l.f. app! 🍦 It’s the same buttery-soft formula you love that hydrates and smooths, now with a mouthwatering Vanilla Soft Serve flavor. 🤤 This rich gloss goes on totally clear while 10% hydrating butters melt in for soft, supple lips. 🙌 Plus, the lip-hugging tip makes every application smooth and easy. 😉 Treat your e.l.f. for $9 on elfcosmetics.com! ✨ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

Buttery. Sweet. The ultimate treat. 🍦 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve is NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 😎 Why you’ll love it: ✨ Same buttery formula you love hydrates and soothes ✨ Rich gloss goes on CLEAR! ✨ Mouthwatering Vanilla Soft Serve flavor ✨ The best part? This lippie doesn’t break the bank: get it for $9! 🔑 Ingredients: ➡️ 2% Shea Butter ➡️ 5% Mango Butter ➡️ 3% Cocoa Butter ➡️ 1% Hyaluronic Acid blend Shop this 🆕 sweet treat NOW on elfcosmetics.com! 🛍️ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

It doesn't get butter than this! 🧈 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops TOMORROW, September 3rd at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app. ✨ Get 2️⃣ of our balms for even less than 1️⃣ of theirs. ✨It’s the same buttery-soft formula you love that hydrates and smooths, now with a mouthwatering Vanilla Soft Serve flavor. 🍦 This rich gloss goes on totally clear while 10% hydrating butters melt in for soft, supple lips. 🙌 Plus, the lip-hugging tip makes every application smooth and easy. 😉 🔑 Ingredients: ➡️ 2% Shea Butter ➡️ 5% Mango Butter ➡️ 3% Cocoa Butter ➡️ 1% Hyaluronic Acid blend Set your alarms and click the link in bio to be notified when it launches! ⏰ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

Get the flavor you’ve been craving with 🆕 Glow Reviver Melting Lip Balm in Vanilla Soft Serve! 🍦😎 This sweet new drop is available TOMORROW, September 3rd at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app. 🫶 Why you’ll love it: ✨ Same buttery, soft formula you love that hydrates and smooths ✨ Rich gloss that goes on CLEAR! ✨ Formulated with 10% hydrating butters for soft, supple lips ✨ Mouthwatering Vanilla Soft Serve flavor ✨Get 2 of ours for even LESS than 1 of theirs at $9 😉 Set your alarms and click the link in bio to be notified when it launches. ⏰ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

Long weekend mood: soft serve + summer self-care! 🍦☀️What’s your routine? 😎 Drop your combo below 👇 Plus, NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops September 3 at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app! 🤭 Why you’ll love it: ✨Same buttery formula you love hydrates and soothes ✨Rich gloss goes on CLEAR! ✨Mouthwatering Vanilla Soft Serve flavor ✨The best part? This lippie doesn’t break the bank: get it for $9! Set your alarms and check out our link in bio to be notified when it drops! ⏰ 📸: @skin.illustrated 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

Soft serve, hard launch! 🍦 NEW Glow Reviver Melting Lip Balm in Vanilla Soft Serve drops September 3 at 9 AM PT / 12 PM ET on elfcosmetics.com and the e.l.f. app! 🤭 Why you’ll love it: 🍦 Same, buttery soft formula you love that hydrates and smooths 🍦 Rich gloss that goes on clear! 🍦 Formulated with 10% hydrating butters for soft, supple lips 🍦 Mouthwatering Vanilla Soft Serve flavor 🍦 Get 2 of ours for even LESS than 1 of theirs Set your alarms and check out our link in bio to be notified when it drops! ⏰ 🇺🇸: Coming online to @ultabeauty, @targetstyle, and @amazon September 5, Coming online to @walmart and @cvspharmacy September 12, Coming to @walgreens winter 2025, Coming in-store to @ultabeauty, @targetstyle, @cvspharmacy and @walmart winter 2025 🇨🇦: Coming online to @amazonca September 5, Coming online to @shoppersbeauty September 22 and in-store winter 2025, Coming online to @walmartcanada fall 2025 and in-store early 2026 🇬🇧: Coming to @bootsuk winter 2025, Coming online to @amazonuk early 2026 🇲🇽: Coming to @sephoramx fall 2025 🌍: Coming to @douglasitalia, @etos, @mein_rossmann, @kruidvat, @kruidvat.belgie, @amazonde, @amazon.it, @amazon.nl and @amazon.belgium early 2026 #VanillaSoftServe #GlowReviverMeltingBalm #elfcosmetics

🆕 Sweet treat loading… stay tuned for more details coming tomorrow! ✨ #elfcosmetics #eyeslipsface

Hold the line 👙 The last drop of summer coming soon... 👀☀️ #elfcosmetics #eyeslipsface