BIANCO BIANCO (@bianco_bianco_tokyo)

In anticipation of the 2026 World Cup adidas unveiled the fourth iteration of its Adilenium line, drawing on the now iconic Teamgeist design language first introduced during the 2006 tournament. Tapping into “bloke core” aesthetics, the collection translates the energy of the pitch into a line of contemporary streetwear silhouettes that feel effortless and on-trend. Bianco Bianco collaborated with French creative duo Pierre Boissel @pierre.boissel and Lara Damiens @lara_damiens as photographer and art director as well as stylist Ginya Tabata @tabagin to bring the vision to life. The accompanying film, shot on 16mm film by Director of Photography Andrew Smith @clock.country and directed by Pierre Boissel and Mathias Ponard @caulfield.m , captured the spirit of the beautiful game in motion, quickly making waves online with organic reposts from major media outlets like SoccerBible and Crom Magazine cementing the campaign’s impact as a cultural crossover between sport and style.

Nathalie Scarlette @nathalie.scarlette is a Chilean-Australian director and photographer currently based in Tokyo, whose work centres on youth subcultures and emerging fashion. Strongly influenced by filmmaking, her practice is defined by an emphasis on humanity and connection, with a particular focus on youth culture, nostalgia and the way that style and music shape communities. She began taking photographs at the age of twelve with her family’s point-and-shoot camera, driven by a curiosity to capture people who stood out from the crowd. Growing up in a small town, she dreamed of living in a big city, a move that ultimately shaped her career and visual identity as an artist. After starting her career in the music industry, she transitioned into visual storytelling in 2017 and has since collaborated with a diverse range of global artists and brands, developing a distinctively vibrant portfolio that bridges both editorial and commercial projects. Nathalie’s clients include well-known and emerging artists such as Tainy, Quavo, Yurufuwa Gang, Young Coco and Nene as well as global brands including Nike, Puma, Brain Dead, Matthew M Williams, Aries, Human Made and many more.

Kanako @kanako_makeup is a Tokyo-based makeup artist whose playful and experimental style blends beauty with art. With a background that includes two years in London, her work reflects a cross-cultural perspective: Bold yet refined, always pushing creative boundaries. From streetwear campaigns to high-end fashion editorials, Kanako brings a distinctive, imaginative touch to every face she paints.

Campaign production for Australian womenswear label Nude Lucy @nudelucythelabel , inspired by the allure of Tokyo’s high life. Set against the elegant streets of downtown Tokyo, the visuals channelled the essence of “big city Tokyo”, capturing the duality of Japan’s capital, where tradition overlaps with modernity. ‍ Shot by Nathalie Scarlette @nathalie.scarlette and directed by Nude Lucy’s creative director, Nilou Zibaee @nilouzibaee , Bianco Bianco managed to translate this narrative, striking a fine balance between innovation and timeless classics. The result of which was one of Nude Lucy’s highest performing campaigns on Instagram to date, resonating with its increasing global audience.

Creative direction and production for the launch of American label Praying’s @praying collaboration with Japanese street style bible FRUiTS @fruitsmag . The collection, featuring crop tops, shoulder bags and baby tees printed with the iconic FRUiTS logo, pays homage to the golden age of Harajuku street fashion while filtering through Praying’s unmistakable lens of internet sleaze and subversive humour. Shot in the outskirts of Tokyo by photographer Xiu Xiu Kong @xiuxiukong , the campaign was directed by GATA editor-in-chief Marta Espinosa @martaespinosa__ and styled with a knowing nod to the trailer park trash aesthetic of filmmaker Harmony Korine. GATA @gata_magazine crafted a campaign that felt both nostalgic and provocatively new: a seamless collision of two cult aesthetics from opposite sides of the globe.

Service Production for the global launch campaign of Birkenstock’s new silhouette, the “Shinjuku”. Inspired by Tokyo’s neon-lit streets, the shoe combines bold lettering, futuristic materials, as well as the brand’s signature comfort, mirroring the meticulous craftsmanship of Japanese design. Shot across Tokyo and the foot of Mount Fuji, director Mario Stumpf @sixnine and photographer Sascha Priesters @themoldernway captured this duality, moving from the noise of the city to the calm of the mountains. Lead creatively by @sixninestudios and executed by Bianco Bianco, the project brought the shoe to a global audience, highlighting its mix of heritage and forward-thinking design through a neon love letter to Japan.

Global campaign for the launch of a new collaboration between sportswear giant Puma and Australian label Perks and Mini for their capsule collection titled “BIO/VERSE”. Bianco Bianco led creative direction and global production, bringing together a cross-cultural team to explore the boundaries between nature and technology. Japanese musician and artist Tohji @_tohji_ fronted the campaign, embodying the collection’s themes of androgyny, futurism and fluid identity.  Shot by photographer Idan Barazani @meltdowndotcom and art directed by Debbie Pan @digitaldebz the visuals captured Tohji as a free-floating spirit, moving between physical and virtual spaces. The campaign resonated globally for its forward-thinking aesthetic, which perfectly encapsulated the concept of the “BIO/VERSE.”

Campaign production for the launch of adidas Originals’ FW24 key model, the Taekwondo. Designed as a hybrid of form and function, the campaign tapped into balletcore and corpcore references, exploring how these trends overlap with female representation in Japanese media. Bianco Bianco led the creative direction and local production, casting actress Shioli Kutsuna @shiolikutsuna as the face of the campaign.  Shot in Tokyo by photographer Hiroshi Manaka @hiroshi_manaka , with styling by Ayaka Endo @ayakaendo and art direction by Anisha Kapoor @anishamayakapoor the visuals drew inspiration from 90s fashion magazine editorials and playful set design to create a deliberate blend of tradition and modernity that accentuated the personality of its lead star.

An adidas Japan editorial reinterpreting the iconic, ongoing collaboration between adidas Originals and Wales Bonner for SS24. Bonner brings her signature aesthetic of understated cool, but this time Bianco Bianco reinterprets the creative partnership through a distinctly Japanese lens. Created by a team of highly acclaimed creatives, the campaign sees photographer Piczo @picpicpiczo & stylist TEPPEI @stylist_teppei and actress, artist and model Marika Ito take centre stage. Tapping into the retro flair that Wales Bonner brings to the partnership, Bianco Bianco took inspiration from the forgotten glory days of bubble-era Japan, bringing the campaign to life in a stuck-in-time hotel in the heart of Shizuoka.

Campaign production for the launch of HOKA’s Mafate Three2. A trail runner reimagined in four distinct colour ways, each uniquely designed by the HOKA Japan team, that firmly places itself at the intersection of style and functionality. ‍ For this campaign Bianco Bianco drew inspiration from the uniquely Japanese concept of the bokka, Japanese mountain porters known for hauling up to 100kg of supplies to people living in remote areas. Shot by photographer @stefandotter videographer @jordankhardy and stylist @hrkhrks through a stylish lifestyle lens, we reinterpreted their enduring strength, bringing together HOKA’s hiking DNA and fusing it with Japanese design heritage. Shot with an emphasis on dedication and endurance, the campaign blends traditional culture with modern fashion to become one of the best-performing content pieces on the HOKA Japan instagram page.

sabukaru visually imagines vowels’ FW24 collection. For this campaign, Bianco Bianco took to the farm for a humorous reinterpretation of the functional origins of the brand. Together with photographer and director Luke Casey @luke___casey , this seasonal editorial captures the youthfulness and energy of two young explorers as they embark on an adventure at a farm, all while dressed in the latest collection. ‍ vowels is a young yet globally recognised brand grounded in principles of quality, research, and Japanese philosophies, juxtaposing this ethos with humour, this campaign proposes the question: What if your everyday was spent on a farm? Wanting to create a playful fashion campaign that blurs the line between high-end editorial and lighthearted mischief, the result is a campaign that celebrates style with a sense of humour and spontaneity.

Exclusive to China and Korea “Future of Style” is more than a product launch; it’s a campaign merging performance and exploration in the modernity of sportswear. With key visuals displayed as a pop-up activation in the heart of Shanghai, the campaign achieved widespread visibility across Chinese social media platforms, capturing Gen Z’s omnipresent embrace of futurism, heritage, and functionality. ‍ Shot in Tokyo and directed by Anisha Kapoor @anishamayakapoor and DP Petter Jensen @petterjensendop , Bianco Bianco executed the campaign for this first-ever collection, drawing inspiration from legendary Japanese filmmakers to create a timeless black and white tone. The creative direction showcases deliberate symbolism of progression, bridging adidas’ deep-rooted legacy with a strikingly modern aesthetic.